Revolutionary technology enables consumer brands to reward loyal customers with stocks

Apex Fintech Solutions Inc. (“Apex”), the fintech for fintechs powering innovation and the future of digital wealth management, today announced groundbreaking new patent approvals that fortify its stock rewards API. These patent approvals recognize the unique technology, workflows, and expertise powering Apex’s stock rewards API.

“Our newly patented stock rewards API connects shopping with investing. Imagine if your favorite brands rewarded you with stocks, not just points or cash back. There is still a perceived barrier to entry when it comes to investing, and a lot of consumers don’t realize that through fractional investing, it’s never been easier to start their investing journeys,” said Bill Capuzzi, CEO at Apex Fintech Solutions.

Through embedded finance, Apex’s stock rewards program enables publicly traded consumer brands and credit card businesses to provide additional rewards that can transform consumers into loyal stockholders. Instead of cashback and points, brands can confidently offer stock-back rewards as well as special deals to the consumers who are also shareholders. Apex’s stock rewards API also provides an entry point for those starting their investment journey to start accruing equity in the brands they frequent.

“Consumers are struggling with soaring interest rates and amplified living costs and are searching for new ways to save money for the future,” said Connor Coughlin, Chief Commercial Officer at Apex Fintech Solutions. “Our stock rewards API is just one way we're using embedded finance to help bridge the gap between financial products and everyday consumer transactions, aligning with our mission to drive frictionless investing for all.”

Through Apex’s stock rewards API, brands can offer meaningful rewards that not only give value but enable the opportunity for wealth accrual – which can provide compounded value versus airline points or cash back. The rewards have the ability to earn and grow, helping more consumers start investing without having to change their daily behavior, which is a win for the individual and a win for the brand.

About Apex Fintech Solutions

Apex Fintech Solutions is a fintech powerhouse enabling seamless access and frictionless investing. Apex’s omni-suite of scalable solutions fuel innovation and evolution for hundreds of today’s market leaders, challengers, change makers, and visionaries. The Company’s digital ecosystem creates an environment where clients with the biggest ideas are empowered to change the world. Apex works to ensure their partners succeed on the frontlines of the industry via bespoke custody & clearing, advisory, institutional, digital assets, and SaaS solutions through its Apex Clearing™, Apex Advisor Solutions™, Apex Silver™, and Apex CODA Markets™ brands.

For more information, visit the Apex Fintech Solutions website: https://www.apexfintechsolutions.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240320848247/en/