Formerly Webonise, Company’s Transformation Marks Strategic Shift Toward End-to-End Solutions for Growth and Profit Optimization Through Advanced Technology Integration

Haptiq (or the “Company”), formerly Webonise, a global financial technology company supporting business leaders with digital software and innovative solutions designed to maximize growth, today announced a comprehensive rebranding initiative to Haptiq. This transformation represents a pivotal moment as the Company narrows its focus to cater to the evolving needs of the financial industry.

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Haptiq provides solutions for both financial organizations and their portfolios, helping them to better manage, grow, and optimize their investments. In response to the dynamic shifts across the sector, Haptiq will prioritize how businesses understand information and leverage software and digital solutions to accelerate growth and profitability.

Haptiq is set to redefine the potential for business with its advanced software solutions. The name Haptiq signifies a commitment to supporting clients in bridging the human and technological divide between accessing information and taking meaningful action.

"We are completely focused on and committed to driving profitable growth for our clients that leverage our technology and solutions,” said Alon Tvina, Chief Executive Officer, Haptiq. “We recognize that tackling the issue of understanding performance and driving transformative change can be intimidating, but that’s where we come in—with the proprietary expertise we have developed through seeking out new and exciting ways to solve impactful challenges. Together with our clients, we will be a champion for not just discussing meaningful change, but also working together to deliver it.”

With its rich history as a global technology product development and digital solutions company, Haptiq is strategically aligning its trajectory with a sharp focus on the financial sector. The rebrand positions the Company as a key player in providing end-to-end solutions for growth and profit optimization through advanced technology integration.

The Company’s flagship Olympus platform, renowned for its market-leading capabilities, empowers investor-backed businesses to track portfolio-level results, improve decision-making, and implement data-driven value-creation strategies.

Haptiq’s consulting and service offerings also include software and application development, business intelligence, marketing strategy, and intelligent automation (RPA) across these key capabilities:

• Manage: For businesses of all sizes, investment funds to debt managers, and CFOs, Haptiq helps manage assets, understand performance, and navigate the business investment process with the right tools to drive growth.
• Grow: Haptiq can provide the expertise and solutions to help businesses grow, whether it’s customized technology development to marketing and product strategy implementation.
• Optimize: Haptiq partners with clients to identify areas of improvement and then implement custom software solutions to operate and scale more efficiently.

Mr. Tvina added, “Haptiq is committed to more than just identifying improvement opportunities; we aim to collaborate with clients on scalable technology solutions that drive profitable growth. The aim of this rebrand is to position the client at the core of the solution. Our proactive and iterative approach offers clients the unique opportunity to harness powerful industry feedback, enabling them to implement our management, growth, and optimization strategies across different stages simultaneously. It’s a formula we’re excited to showcase.”

Haptiq has more than 300 software engineers, data scientists, user experience designers, and digital strategy consultants, with roots as a global product development and digital solutions supporting clients across industries. The Company continues to serve global partners, including Fortune 500 and major corporations, private equity, venture-backed startups and national organizations, across the financial, media, gaming, cloud computing, and technology industries, and many more.

For more information about Haptiq, its rebranding initiative, and end-to-end solutions, please visit: www.haptiq.com.

About Haptiq

Haptiq is a dynamic technology company dedicated to transforming the way businesses interact with digital information. Through innovative products and solutions, Haptiq empowers organizations to bridge the digital divide, make informed decisions, and drive business performance.

With offices in the United States, India, and Canada, Haptiq serves global clients across diverse industries, including Fortune 500 companies, startups, and national organizations. For more information, visit www.haptiq.com.

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