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With New Feature for Third-Party Platform Integration, Bloomreach Makes it Easier for Data-Driven Marketers to Grow Personalization Strategies

May 07, 2024 at 08:30 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the launch of Omniconnect, a seamless new way for customers to integrate third-party platform data into Bloomreach Engagement. As data-driven marketers look for new ways to personalize the customer journey, Omniconnect enables them to easily connect valuable data from other platforms — such as customer support ticket data or loyalty program member activities — directly into Bloomreach Engagement. With more robust customer insights fueling their campaigns and less time lost to complex integrations, marketers have the ability to drive greater engagement without sacrificing fast return on investment.

Omniconnect transforms incoming data from third-party platforms into the ideal format for Bloomreach Engagement via webhooks, making integrations easier for technical marketers, developers, and implementation engineers. This self-service functionality eliminates the need to wait on official integrations or use middleware for data transformations, ensuring every marketer can grow their personalization strategies without delay. Omniconnect makes it easy for businesses to integrate data from platforms such as:

Customer Service: Convert customer support ticket data into actionable insights, such as sentiment analysis, issue categorization, and customer feedback tracking.
Payments and Processing: Track customer purchase behavior, analyze transaction trends, or personalize marketing campaigns based on payment history.
Loyalty Programs: Transform member activities, reward redemptions, and membership updates into actionable insights. Nurture customer loyalty through personalized rewards, targeted promotions, and tailored communication based on loyalty program engagement.
Booking Systems: Convert booking confirmations, reservation modifications, and cancellations into actionable events. Tailor marketing messages, offer personalized recommendations, and manage customer interactions based on booking behavior.

“Our goal is to offer every marketer limitless ways to grow in our platform, and the launch of Omniconnect is empowering them to do just that,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “By streamlining data integration processes, we’re not only saving time and enhancing efficiency for our customers – we’re helping them unlock new paths to personalization across ecommerce.”

About Bloomreach

Bloomreach personalizes the ecommerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for ecommerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an ecommerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer.