New collaboration celebrates over 30 years of KRAFT’s beloved shapes line-up

For over thirty years, fan-favorite KRAFT Mac & Cheese shapes have delighted fans of all generations. To celebrate, today, KRAFT teams up with Nintendo, to launch KRAFT Mac & Cheese Super Mario Power-Up Shapes. Featuring Fire Flower, Super Star, and Super Mushroom shapes, the new offering draws inspiration from iconic elements of the Super Mario universe that power up Mario, Luigi, Princess Peach and others in the games.

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Both KRAFT Mac & Cheese and Super Mario have been with fans through every stage of their lives. Whether it’s enjoying a cheesy bowl of noodles or tackling the levels of a video game, both brands connect friends and families, providing comforting and fun experiences that leave lasting memories. The new collaboration allows people to power up like their favorite characters in a deliciously fun experience all generations can enjoy.

“In today’s fast-paced world, it has become increasingly difficult for families to find time to enjoy meals together,” says Ashleigh Gibson, Senior Director of Marketing for KRAFT Mac & Cheese at The Kraft Heinz Company. “We’ve always helped families reground, reset, and reconnect during mealtime. It’s important to us that we continue providing that reassuring comfort, which is why we’re excited to partner with Nintendo on the newest addition to our shapes portfolio. We look forward to bringing families back together at the table, bonding over two things we know they love – KRAFT Mac & Cheese and Super Mario.”

The KRAFT Mac & Cheese shapes line-up has been a fan-favorite since it began. Its history includes over 300 different shapes across the line-up and more than 30 patents. Offerings are created in partnership with beloved movies, TV shows, video games, and more, transforming iconic characters and items into cheesy and delicious noodles.

KRAFT Mac & Cheese Super Mario Power-Up Shapes are now rolling out in major retailers nationwide in both the classic blue box and Easy Mac cups (packs of 4). For more information, follow KRAFT Mac & Cheese on Instagram @kraft_macandcheese and TikTok @maccheesebykraft.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

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