Gartner named the digital health engagement company as a Sample Vendor in three different transformational market categories.

mPulse, a leading provider of Health Experience and Insights technology, today announced that it was recognized by Gartner in its “Hype Cycle for U.S. Healthcare Payers, 2024” (July, 2024) report as a Sample Vendor in three market categories: Health Navigation Solutions, Social Determinants of Health Resource Management and Provider/Partner Network Management Platforms.

This recognition marks the third consecutive year mPulse has been included in the Gartner report and first time mPulse has been recognized across three categories. The report focuses on payor technologies and deployment approaches that enable digital optimization of current business processes and transformational technologies that promise high strategic value. The mPulse team considers inclusion as a sample vendor across three market categories to be an indicator of the breadth of capabilities and benefits that mPulse provides to support healthcare payors and their digital strategies.

Health Navigation Solutions

These solutions integrate and orchestrate data and workflows across disparate functions — such as health and wellness programs, medical shopping, condition management and virtual care — to deliver high-value interactions throughout the member journey. This market is predicted to have a high level of impact and benefit to the healthcare industry and is in the early mainstream level of category maturity.

Social Determinants of Health Resource Management

This market category is predicted to have a transformational market impact over the next 2-5 years. It describes an operational model where a payer, provider or government agency adopts to orchestrate nonmedical services and mitigate the effects of social determinants on health status and outcomes. It has low market penetration of 5-20% of the target audience.

Provider/Partner Network Management (PNM)

These platforms are the technology tools and services associated with managing the relationships and interactions between payers, providers and other partners in delivering health value to members, including provider directory accuracy and health navigation. They integrate the data sharing, workflows and contractual obligations necessary to support the full life cycle of provider relationships — from network design and onboarding to claims payment, servicing and contract renewal. These capabilities have a high market benefit rating, reflecting the provider directory accuracy, health navigation and value-based networks.

The mPulse team believes this Hype Cycle identifies key capabilities that payers must adopt to drive digital innovation and meet the wide-ranging needs of health consumers. To industry observers, mPulse’s inclusion across three category areas in the report demonstrates the company’s breadth of capabilities that can support significant business optimization and transformational strategies being implemented by leading health plans.

“We are honored to be identified as a Sample Vendor for three categories in the Gartner Hype Cycle for U.S. Healthcare Payers, 2024,” said Bob Farrell, CEO of mPulse. “We are investing in advanced digital capabilities to help our health plan partners meet the needs of their consumers and achieve their business performance goals. We believe the recognition within three categories demonstrates mPulse’s unique capabilities mix and ability to impact the broader healthcare ecosystem by supporting a wide range of core enterprise digital transformation strategies. We work with over 300 healthcare organizations who leverage our Health Experience and Insights products, and it is clear that when healthcare organizations invest in the right technologies, they can deliver experiences that provide value to members and consumers, improving health outcomes while increasing profitability.”

To download a complimentary copy of the entire Gartner Hype Cycle for U.S. Healthcare Payers, 2024 report, click here.

Learn more about how mPulse Mobile transforms patient engagement on our website or at the upcoming annual conference, Activate 2024, where industry leaders will gather to discuss innovative technology, insights, and engagement strategies to drive health activation. Activate 2024 registration is free for health plans and healthcare organizations.

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About mPulse:

mPulse, a leader in digital solutions for the healthcare industry, is transforming consumer experiences to deliver better, more equitable health outcomes. By combining AI-powered analytics, omnichannel outreach and digital health navigation technology, mPulse creates personalized health journeys and provides advanced insights to power collaboration across the healthcare ecosystem. With over a decade of experience and 4 billion consumer touchpoints annually, mPulse is the trusted Health Experience and Insights partner for over 300 healthcare organizations.

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