• LTK DM increased clicks to retailers by 122%; Now LTK Creators can customize the LTK DM trigger words and direct message
• LTK Creators drive nearly $5B in retail sales annually and can now access earnings from sales faster with weekly payouts

LTK, the first and largest Creator Commerce™ platform, is launching new customization features that further enhance the LTK DM experience for creators and shoppers. LTK DM - the free, automatic direct message tool for LTK Creators’ communities to seamlessly go from inspiration on Instagram to shopping a creator’s LTK - now enables LTK Creators to personalize the trigger words and direct messages for their community. In addition, LTK Creators now have faster access to the commissions from the sales they drive, nearly $5B annually, with weekly payouts.

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LTK Creators Get New Customization to LTK DM, Weekly Commission Payouts (Photo: LTK)

LTK DM has already proven to be a game-changer for LTK Creators - increasing shopper clicks to retailers from tagged products by 122%¹. Going beyond just “Shop,” these new enhancements enable creators to personalize up to 10 trigger words (20 characters each) per post along with the direct messages their community receives. This creates a more engaging experience with their community. For example, LTK Creators can create a poll with their community by commenting with a specific number that corresponds to a particular look or select a custom trigger word for each product in the post. Creators then see which product or look is most popular.

In addition to the new LTK DM customization, LTK introduced weekly payouts for creators’ commissions - meaning hundreds of thousands of LTK Creators who are driving billions in annual sales get paid faster. LTK is committed to being the best platform for creators to reliably monetize their content and be as economically successful as possible.

These new updates for LTK Creators join a suite of free solutions and technology designed to maximize their earnings, best engage their community and grow their business. The new customization features to LTK DM are live globally. For more information, please visit: www.shopltk.com.

About LTK

As the inventor of Creator Commerce, LTK is the trusted platform for creators and their businesses by powering and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. LTK has over 70 patent assets for its innovative technology solutions that have pioneered an industry. Premium lifestyle creators in 150+ countries drive nearly $5 billion in annual retail sales through the LTK platform. Today, 40 million monthly consumers turn to LTK Creators in the LTK shopping platform to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers partner with LTK to gain access to its global creator network for content that converts against cross-channel KPIs. LTK is the connection between creators and brands - driving more than 44,000 brand collaborations annually. LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.

For the latest updates from LTK, follow Shop.LTK on TikTok and Instagram, and LTK on LinkedIn.

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1</sup>According to the LTK iOS shopping app

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