The Iconic Beauty Brand Known for Innovative, High-Performance Makeup Expands Community with Amazon Launch

Smashbox, the legacy, cruelty free beauty brand renowned for studio-grade, high-performance makeup, and artistry made easy, announces its launch in the U.S. Amazon Premium Beauty store. The dedicated Smashbox storefront extends the accessibility of its cutting-edge cosmetics and The Original Photo Finish Smooth and Blur Primer, the #1 Prestige Vegan and Cruelty-Free Face Primer in the U.S.* to the wide audience of Amazon customers.

Within the brand’s dedicated Amazon Premium Beauty store, U.S. customers can explore its prestige product assortment, learn about the innovative, high-performance formulations, and receive personalized recommendations. The launch includes the Primer Finder a tool designed to assist customers in finding primer matches based on skin concerns and goals and their desired skin benefit. The tool is exclusive to Amazon and tailored to the format its customers are accustomed to, which includes hot spots with shoppable links and product education.

Smashbox is an authority on primers and offers seven different primer types for specific desired skin and makeup outcomes. Its Original Photo Finish Smooth and Blur Primer was developed by Smashbox Founder Davis Factor to meet the needs of its most discerning makeup artistry community as their secret weapon on set. A cult-favorite and insider secret amongst makeup artists, it was introduced to consumers in 2000.

“Our commitment to meeting the evolving needs of our consumers is unwavering and as Smashbox joins Amazon’s rapidly expanding U.S. Premium Beauty store, we're not just broadening our reach, but reaffirming our dedication to putting the customer first," said Tara Simon, Global Brand President, Too Faced and Smashbox, The Estée Lauder Companies. “We see a real opportunity to introduce our cult-classic Original Photo Finish Smooth and Blur Primer to a new U.S. Amazon Premium beauty customer who appreciates beauty products that are proven to perform, and providing broader access to our existing Smashbox fans.”

Amazon customers can now explore a wide array of Smashbox studio-vetted makeup products, including bestsellers such as the Smashbox Original Photo Finish Smooth & Blur Primer, Always On Longwear Matte Liquid Lipstick, and Halo Healthy Glow Tinted Moisturizer SPF 25. Smashbox latest cult-favorite formula adoptions, Smashbox X BECCA Under Eye Brightening Corrector, and Smashbox X BECCA Shimmering Skin Perfector Pressed Highlighter, will also be available for purchase on the storefront. Prime members can enjoy fast, free shipping on all orders.

Since its inception almost three decades ago, Smashbox has been at the forefront of makeup innovation. Known for long-lasting, pigment-rich formulas beloved by professionals, makeup novices, and everyone in between, the brand pushes boundaries within prestige beauty to meet and embrace the diverse and evolving needs and preferences of Millennial and Gen Z consumers. Amazon enables Smashbox to seamlessly deliver its legacy-brand expertise and easy artistry ethos to its community with an agile, indie spirit.

Follow @smashboxcosmetics and @amazon on social and shop the Smashbox Amazon Premium Beauty store at http://www.amazon.com/smashbox.

ABOUT SMASHBOX COSMETICS:

“Everything carries out of the studio into reality.” – Davis Factor

Born in a Los Angeles photo studio in 1990 by acclaimed celebrity and fashion photographer Davis Factor, Smashbox very quickly became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born.

In 2000, Davis created the Original Photo Finish Smooth & Blur Primer, our original long-lasting primer. Now a cult-favorite, the formula helps makeup look flawless, feel better, and last longer—all day, every day, on set, and after the shoot wraps.

Today, Smashbox carries that legacy with studio-grade, high-performance makeup that makes artistry easy—and camera-ready.

ABOUT THE ESTÉE LAUDER COMPANIES

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

*Source: Circana / U.S. Prestige Beauty Total Measured Market, Prestige Brand Classification, Cruelty-Free & Vegan Face Primer Dollar Sales, 12 months ending April 2024

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