Integration gives marketers a holistic view of lead attribution, inclusive of Typeform submissions

CallRail, the AI-powered lead and conversational intelligence platform, today announced an integration with Typeform, the intuitive form-builder and conversational data collection platform. With this integration, mutual customers have the ability to bring together form creation in Typeform with their CallRail attribution tracking, resulting in more data-driven campaign decisions and better business outcomes.

Without a single view of attribution across all calls, texts, chats and form fills, marketers lack visibility into what campaigns, keywords, and sources are most effective and efficient. This hampers their ability to calculate the true cost of a lead, follow up on form submissions quickly, or effectively optimize marketing investment. This integration provides CallRail Form Tracking customers the ability to seamlessly unlock attribution and lead intelligence from Typeform form submissions into their aggregate CallRail dashboards and quickly respond. Quick responses increase conversion, as studies indicate that 78% of customers buy from the company that responds to their inquiry first. Further, as with all CallRail integrations, it can be installed with just a few clicks.

“For many businesses, lead forms are the lifeblood to acquire new customers,” said Ryan Johnson, Chief Product Officer at CallRail. “Typeform is a favorite tool of small business leaders, and we're thrilled to equip them with the ability to combine the power of Typeform with CallRail. This integration will give mutual customers unprecedented insights into where their best leads come from, along with insights into the conversations generated from those leads assimilated across all communication channels.”

With the power of Typeform and CallRail, marketers will be able to:

• Discover and act on what drives leads. This integration allows marketers to attribute Typeform form fills on a company’s website directly to marketing efforts, just as CallRail attributes other customer communication channels. By consolidating Typeform leads with inbound calls and texts already in CallRail, marketers can optimize spending and focus on the strategies that deliver results while identifying the campaigns and channels that are working—and not working.
• Automate responses and win more business. By integrating CallRail and Typeform, mutual customers can take advantage of CallRail’s automated call or text response capabilities. Any Typeform form submission can trigger a response so that highly engaged prospects are followed up with promptly and efficiently.
• Send attribution for form fills anywhere. Layering on attribution data before passing it to ad platforms and CRMs gives marketers a holistic view of campaign performance across channels. The integration shows the complete journey of leads, identifies which interactions drive conversions, and optimizes ads and sales follow-up to drive revenue results.

“We’re thrilled to connect our best-in-class form building with CallRail’s lead attribution and intelligence capabilities,” said Aleks Bass, Chief Product Officer at Typeform. “This integration gives marketers the tools they need to drive better results from their forms and campaigns. It’s a massive win for our joint customers.”

For more information about the integration, visit https://www.callrail.com/integrations/typeform

About CallRail

CallRail is the AI-powered lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use insights surfaced by AI to optimize their marketing.

Founded in 2011, CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, AI-driven Conversation Intelligence^™, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.

Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales.

CallRail has been featured on the Inc. 5000 fastest-growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company has earned spots on Inc. Magazine’s 2018, 2019, 2021, 2022, and 2023 Best Places to Work list. For more information or to view a demo of the platform, visit http://www.callrail.com.

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