CPG Veteran to Join Executive Leadership Team, Reporting to CEO Carlos Abrams-Rivera

The Kraft Heinz Company (Nasdaq: KHC) today announced the appointment of Marcel Regis as President, West and East Emerging Markets, effective February 3, 2025. Marcel will be based in Brazil and will lead the Kraft Heinz business in Latin America, Eastern Europe, the Middle East, and Africa, which is one of the business Zones created in 2024.

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Marcel Regis will join Kraft Heinz on February 3, 2025. (Photo: Business Wire)

Marcel joins Kraft Heinz from Loft, a technology company serving Latin America. Marcel previously spent 25 years at Anheuser-Busch InBev, working across their Retail and Away From Home businesses.

“Marcel is a proven leader with extensive international experience helping transform and grow businesses across the consumer goods industry,” said Kraft Heinz CEO Carlos Abrams-Rivera. “Emerging Markets is one of our three Growth Pillars, and Marcel has the experience, mindset and vision that we need to accelerate growth in critical markets around the world.”

Marcel has been Chief Operating Officer at Loft since July 2022. Previously, Marcel held several roles at Anheuser-Busch InBev, lastly as President of Colombia, their fifth largest market. Marcel was also President of South Africa, after the South African Breweries (SABMiller) integration. Earlier in his career, he held various management positions around the world, including the role of Global Vice President for the Commercial Integration of SABMiller, and the role of Non-Alcoholic Beverages Vice President in Brazil.

Marcel holds an undergraduate degree from Universidade Católica do Salvador, an MBA from Business School São Paulo, and from Fundacāo Getulio Vargas.

"It is an honor to join Kraft Heinz at such a pivotal time for the company and with the mission to help spark new levels of growth in Emerging Markets," said Marcel Regis. "Kraft Heinz is an iconic food company and I’m drawn to the Company Dream - To be the leader in elevating and creating food that makes you feel good. I look forward to working with the team to help build the next chapter of growth for Kraft Heinz.”

Marcel will take over the role from Bruno Keller, who will depart Kraft Heinz on March 7 after a transition period with Marcel. Bruno has been with Kraft Heinz for more than 11 years and has played a critical role in the company transformation, holding many leadership roles including President, Latin America, and President, Canada.

“I want to thank Bruno for the countless contributions he has made to Kraft Heinz over the years,” said Abrams-Rivera. “He is a skilled leader and has been a tremendous partner to me, the Executive Leadership Team, and his many team members around the world.”

To learn more about Kraft Heinz, visit www.kraftheinzcompany.com.

About The Kraft Heinz Company

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

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