Industry favorite protein brand introduces new Protein Cookie Bites and an addictively delicious Vanilla Caramel Peanut Protein Nut Roll Bar

Genius Gourmet, the fast-growing provider of deliciously smart protein snacks, today announced the launch of 4 new treats to up everyone’s snack game – the smart way: Milk Chocolate Protein Cookie Bites; Mint Chocolate Protein Cookie Bites; Salted Caramel Protein Cookie Bites; and a sweet and salty Protein Nut Roll Bar with 0 grams of added sugar.

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Genius Gourmet NEW Vanilla Caramel Peanut Protein Nut Roll Bar. (Graphic: Business Wire)

“Our loyal fans count on us to bring the flavor and innovation to our protein snacks, and these deliver in a big way,” said Pete Vas Dias, President of Genius Gourmet. “They have all the taste and texture of their favorite treats but without the high calories, carbs, sugar and guilt. There is truly nothing like these on the market.”

Each treat sports 10 grams of protein and a low-carb profile, making them perfect for athletes to power up pre- or post-workout, families who want to snack smarter at home or on the go, and those who follow a low-carb lifestyle.

Protein Cookie Bites (Convenient 6 count packages)

• Smooth & decadent on the outside, perfectly crispy & crunchy on the inside.
• Bite size = ultra snackable: enjoy a few at a time or leave all willpower behind.
• 3 delicious, all-natural flavors: Milk Chocolate, Mint Chocolate & Salted Caramel.
• Low-carb friendly: higher protein-to-carb ratio vs. traditional cookies & protein snacks.
• Guilt-free snacking: 160 calories,10 grams of protein, 8 grams of fiber, 2 grams of sugar & 0 regrets.

Protein Nut Roll Bar

• Satisfy cravings: tastes like a candy bar but without the added sugar.
• Healthy is how it rolls: 190 calories,10 grams of protein, 5 grams of fiber & 0 grams of added sugar per nut roll.
• Go nuts for the taste: gooey caramel, salted roasted peanuts & vanilla nougat deliver a taste explosion, every time.
• Groundbreaking protein snack: 10 grams of protein and 0 grams of added sugar make this a protein snack unlike anything else on the market.

“Everyone loves options when it comes to snacking, and we’re proud to offer more of what our customers crave with our ever-expanding product line,” shared Josh Christensen, Genius Gourmet VP of Marketing. “By focusing on innovation and listening to our customers, we’ve grown our line over the last four years from simply protein bars to a full roster of protein crispy treats and now Protein Cookie Bites and a Protein Nut Roll Bar. We’ve heard amazing feedback and buzz about these new products and can’t wait for more people to try them as we expand our market presence.”

To order these deliciously smart protein snacks or to learn about wholesale opportunities, head over to geniusgourmet.com.

About Genius Gourmet

Genius Gourmet is a family-owned company that started in 2019. The team set out to disrupt the protein bar and snack market. Over the last five years they’ve experienced extraordinary growth. Today Genius Gourmet has a growing variety of protein snacks available in 6 of the top 10 grocery retailers nationwide and a growing fanbase of athletes, mathletes, and on-the-go superheroes who want to fuel their day – the smart way. Learn more at geniusgourmet.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250120516969/en/