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Vertice AI Selects William Mills Agency for Public Relations Services

January 23, 2025 at 09:00 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been retained by Georgia-based Vertice AI, an industry leader in AI-powered member growth and marketing effectiveness solutions for community financial institutions. The agency has been engaged to strengthen Vertice AI’s public relations strategy and grow the market awareness of the company as a leader in driving member growth, engagement, and operational excellence for credit unions.

Vertice AI leverages artificial intelligence and member data to deliver actionable, member-centric recommendations that help credit unions optimize their marketing investments and deepen member engagement. The company’s platform features three core modules: Know, Grow, and Measure, which empower credit unions with tools to enhance engagement, forecast member needs, and evaluate campaign effectiveness.

"As we transition from an early stage AI company into a pivotal growth stage, we’re excited to collaborate with William Mills Agency to amplify our public relations and marketing initiatives,” said Mitch Rutledge, CEO and co-founder of Vertice AI. “With their deep industry knowledge and strong reputation, we’re confident they will be instrumental in helping us further our mission and voice of bringing innovation, inspiration, and value to credit unions and their members.”

"Vertice AI is an innovative company focused on helping credit unions make smarter, data-driven decisions,” said William Mills, CEO of William Mills Agency. “It is an honor to represent Vertice AI as they are redefining how credit unions grow and engage their members.”

About Vertice AI

Vertice AI is a leading provider of AI-powered member growth solutions leveraging predictive analytics to help credit unions employ data to drive smarter business decisions. By harnessing artificial intelligence and member data, Vertice AI delivers actionable, member-centric insights that enable credit unions to optimize marketing investments, foster deeper relationships, and achieve measurable growth. Vertice AI has been recognized as a Top 25 Startup to Watch by the Atlanta Business Chronicle, honored as a Finalist at VentureTech 2023, and named the 2023 Innovation Challenge Winner by the Technology Association of Georgia (TAG).

About William Mills Agency

William Mills Agency is North America’s leading fintech public relations and marketing firm. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly traded companies. For more information, please visit https://www.williammills.com/financial-public-relations.