Accomplished Commercial Leader Joins Identiv to Drive Sales Expansion and Business Development Initiatives

Identiv, Inc. (NASDAQ: INVE), a global leader in RFID and BLE-enabled Internet of Things (IoT) solutions, today announced that veteran business leader Kim Macaulay has joined its executive team as Senior Vice President (SVP) of Sales, Marketing, and Business Development. In this newly created role, Ms. Macaulay will lead the commercial organization to drive market share in Identiv’s core business while executing on its key growth initiatives, including expansion into high value segments and leading the business development efforts to drive adoption of Bluetooth Low Energy technology. She will work with the team to craft strategic marketing initiatives that enhance Identiv’s market presence and drive revenue expansion, leveraging her extensive background to develop and foster lasting customer relationships.

Seasoned Commercial Leader with Strong RFID Industry Expertise

Ms. Macaulay is a seasoned commercial leader with nearly 40 years’ experience in driving growth and innovation within Fortune 500 companies, including Avery Dennison and CCL Industries’ Checkpoint Systems division. During her 30-plus years with Avery Dennison, Ms. Macaulay held a series of progressively senior roles in sales and business development, including responsibility for over $650M of annual sales within its Retail Branding & Information Solutions Group.

Prior to joining Identiv, Ms. Macaulay founded Kim Macaulay Associates, a strategy consulting firm where she successfully crafted go-to-market strategies for large private companies in the RFID, packaging, and apparel industries. Her expertise encompasses strategic account planning, key account management, business development, mergers and acquisitions integration, and the creation of high-performing teams equipped with tailored go-to-market strategies.

“Kim Macaulay brings decades of experience developing and overseeing go-to-market strategies to Identiv, and as our SVP of Sales, Marketing, and Business Development, she will play an integral role in the implementation of our Perform-Accelerate-Transform growth strategy,” said Kirsten Newquist, CEO of Identiv. “Kim is the ideal person to lead our commercial organization during this transformational period, and we are thrilled to have her on board.”

About Identiv

Identiv’s full-circle RFID-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com.

Note Regarding Forward-Looking Information

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations as well as the current beliefs and assumptions of management of Identiv and can be identified by words such as “anticipate,” “believe,” “continue,” “plan,” “will,” “intend,” “expect,” “outlook,” and similar references to the future. Any statement that is not a historical fact is a forward-looking statement, including statements regarding: Identiv’s strategy, opportunities, focus and goals; and expected benefits of Ms. Macaulay’s role on the executive team, including the belief that Ms. Macaulay’s background is ideal to lead the commercial organization, drive market share in Identiv’s core business, execute key growth initiatives, including expansion into high-value segments and business development efforts to drive adoption of Bluetooth Low Energy technology, and implement Identiv’s Perform-Accelerate-Transform growth strategy. Forward-looking statements are only predictions and are subject to a number of risks and uncertainties, many of which are outside Identiv’s control, which could cause actual results to differ materially and adversely from those expressed in any forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to: Identiv’s ability to continue the momentum in its business; Identiv’s ability to successfully execute its business strategy; Identiv’s ability to capitalize on trends in its business; Identiv’s ability to satisfy customer demand and expectations; the level and timing of customer orders and changes/cancellations; the loss of customers, suppliers or partners; the success of Identiv’s products and strategic partnerships; and the other factors discussed in its periodic reports, including its Annual Report on Form 10-K for the year ended December 31, 2023, Quarterly Report on Form 10-Q for the quarter ended September 30, 2024 and subsequent reports filed with the Securities and Exchange Commission. All forward-looking statements are based on information available to Identiv on the date hereof, and Identiv assumes no obligation to update such statements.

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