Presented by Signature SELECT®, Safeway and Visa

Get ready to kick off fall with signature flavors and fun at the new Waterfront Park at Pier 62! Join legendary football safety Kam Chancellor along with actress, director and mom Haylie Duff for the ultimate Backyard Bash with The Signature SELECT Life. This FREE pop-up event will be packed with food, games, music and more — all brought to you by Signature SELECT®, exclusively available at Safeway stores, and Visa, a world leader in digital payments.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251013717393/en/

“As a mom and foodie, I’m so excited to be part of the Backyard Bash with The Signature SELECT Life,” said Haylie Duff. Photo Courtesy: Albertsons Companies

This vibrant, family-friendly event will feature:

• Meet-and-Greet with Kam Chancellor (3–4 p.m.).
• Fall Baking and Mocktail Demos with Haylie Duff (4:15–5 p.m.).
• Free samples of Signature SELECT favorites, including pizza, hot dogs, meatballs, popcorn, chips, fruit, candy and ice cream sandwiches.
• “Put Your Signature On It” tote decorating station.
• Music, oversized backyard games and scavenger hunts.
• Giveaways while supplies last.

WHEN:

Friday, Oct. 17, 2025

2–6 p.m.

WHERE:

Waterfront Park, Pier 62

1951 Alaskan Way

Seattle, WA 98101

WHY:

Signature SELECT®, available exclusively at Safeway stores, is all about making life’s moments better together, and this bash is no exception! We’re here in our backyard and yours to help you elevate every occasion with quality, affordable, convenient foods and products that bring people together to laugh, share, eat, drink and play. With flavors for every moment, big and small, we’re bringing larger-than-life experiences for the ultimate celebration of food and fun.

MEDIA NOTES:

• Please consider letting your audience know about this event in advance.
• Please feel free to use the following statement in your media coverage:

“I’m excited to be part of the Backyard Bash with The Signature SELECT Life and to help kick off fall with the community that means so much to me,” said Kam Chancellor. “This event is all about bringing people together to enjoy great food, good energy and unforgettable moments. Signature SELECT, only at Safeway stores, and Visa are making it easy to celebrate what matters most, and I’m proud to be part of it.”

“As a mom and foodie, I’m so excited to be part of the Backyard Bash with The Signature SELECT Life,” said Haylie Duff. “There’s nothing better than sharing good food, laughter and community - and I’m grateful to Signature SELECT and Safeway for bringing us all together.”

MORE:



Event Website: Attendance and all experiences are free, and registration is not required.

Facebook Event Page

Encourage to follow @SignatureSELECT on Instagram for more exciting surprises. Tag @SignatureSELECT using #TheSignatureSelectLifeSEATTLE when posting.

ABOUT SIGNATURE SELECT®

Signature SELECT is the largest private label brand from Safeway boasting over 8,000 products including packaged salads, ice cream, frozen pizza, coffee, paper goods, pasta, snacks, canned vegetables and fruit as well as ground beef, pork and chicken.

Download product and lifestyle marketing images here.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251013717393/en/