ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Sprouts Farmers Market Announces Seven New NIL Deals Across Women’s Sports

The fastest-growing specialty retailer expands its PowHERed by Sprouts platform, reinforcing its commitment to fueling female athletes with a new NIL class featuring basketball standouts Lauren and Sienna Betts

Sprouts Farmers Market today announced the addition of seven new individual Name, Image and Likeness (NIL) partnerships with female college athletes. The new class, featuring talent from various sports, represents the brand’s deep commitment to its trailblazing PowHERed by Sprouts platform. Sprouts is on a mission to power women both on and off the field, fueling performance through nutrition and partnering with athletes who are changing the game in women’s sports and in their communities.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251021371645/en/

Sprouts expands its PowHERed by Sprouts platform, fueling female athletes with a new NIL class featuring basketball standout and reigning Defensive Player of the Year, Lauren Betts.

Sprouts expands its PowHERed by Sprouts platform, fueling female athletes with a new NIL class featuring basketball standout and reigning Defensive Player of the Year, Lauren Betts.

“Sprouts is proud to be the first natural retailer to invest in women’s collegiate athletics – empowering female athletes, fueling their performance and celebrating their impact in the communities we serve,” said Alisa Gmelich, Chief Marketing Officer of Sprouts. “We are thrilled to support this new Sprouts NIL class to build a healthier and stronger future for all female athletes.”

Since 2022, Sprouts has partnered with over 165 female athletes at more than 30 universities, fueling their health and performance through NIL sponsorships. This new class brings together standout athletes from the pitch, court, diamond and pool. The seven new Sprouts NIL athletes will share their personal connections to Sprouts and how the brand supports their health, wellness, and community, all through their social media channels. From choosing their favorite protein-packed meals like Sprouts’ brand-new Wellness Bowls, to the best snacks to maximize on-field performance and off-the-field recovery.

The new NIL class includes:

  • Lauren Betts, Basketball (Los Angeles)
    • Named the National Defensive Player of the Year and the unanimous conference Defensive Player of the Year from 2024 – 2025, Betts became the first player in school history to record 600+ points, 300+ rebounds and 100+ blocks in a season. This season, she’ll also be teaming up with her sister Sienna to make a run to the Women’s Final Four in Phoenix.
  • Sienna Betts, Basketball (Los Angeles)
    • One of the nation’s top recruits, and an international gold medalist as a youth player this summer, Betts is looking to make an impact this season in Los Angeles with her sister, Lauren.
  • Melania Fullerton, Soccer (Nashville, TN)
    • As a two-time Southeastern Conference (SEC) Academic Honor Roll student, Fullerton appeared in 14 games last season, scoring a goal and logging a critical assist over her 250+ minutes played.
  • Madi Hays, Softball (Lawrence, KS)
    • Hays served as her team's pinch runner in 2025, finishing the season with a perfect 1.000 fielding percentage and 10 stolen bases (a career and team high).
  • Teagan Kavan, Softball (Austin, TX)
    • Kavan took home Most Outstanding Player of 2025 WCWS and First Team All-SEC honors, in addition to making several outlets’ All-American lists. As a multi-time SEC Pitcher of the Week winner, she played a key role on last season's title-winning team.
  • Whitney Lauenstein, Volleyball (Austin, TX)
    • Lauenstein was named to the academic all-conference team before transferring in 2023. As a sophomore, she had a team-high of 28 service aces in 32 matches played.
  • Tiffani Rae Pittman, Track & Field (Washington, D.C.)
    • As a member of the conference title-winning 4 x 100 relay team, Pittman, a Maryland native, is also a four-time conference All-Academic team member.

Beyond its investment in female athletes through NIL sponsorships, Sprouts also elevates women’s sports through its sponsorships of the Sprouts Farmers Market Collegiate Quad, the Sprouts Farmers Market Broadway Block Party, the Big 12 Conference, the SEC and the professional women’s soccer team, Angel City Football Club.

To learn more about PowHERed by Sprouts, visit https://www.sprouts.com/women-in-sports/.

About Sprouts Farmers Market, Inc.

Sprouts Farmers Market is one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what's fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 35,000 team members and operates more than 450 stores in 24 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit sprouts.com/about.

Contacts

Recent Quotes

View More
Symbol Price Change (%)
AMZN  220.34
+2.39 (1.10%)
AAPL  259.49
+1.04 (0.40%)
AMD  233.54
+3.31 (1.44%)
BAC  51.42
+0.32 (0.63%)
GOOG  254.88
+2.35 (0.93%)
META  740.89
+7.48 (1.02%)
MSFT  523.45
+2.91 (0.56%)
NVDA  182.12
+1.84 (1.02%)
ORCL  280.31
+7.64 (2.80%)
TSLA  431.91
-7.06 (-1.61%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.