Mortensen Joins from Google and Will Scale Sales Momentum for Next Phase of TTD Growth

The Trade Desk, the world’s leading independent advertising technology company, today announced the appointment of Anders Mortensen as Chief Revenue Officer (CRO), effective November 4th. Mortensen will be responsible for driving revenue generation globally, and will report to Jeff Green, The Trade Desk’s CEO and Co-Founder.

Mortensen brings a distinguished 25-year track record in global executive leadership and digital advertising, focused on leading and scaling high-performance commercial teams. Most recently, he served as Managing Director (and newly promoted VP) at Google, where he led one of the largest and fastest-growing advertising businesses globally, delivering significant double-digit growth and improved market share. In more than a decade at Google, Mortensen held a range of leadership roles, most notably leading the U.S. Agency and Channel Partner businesses and launching and scaling the Google Marketing Platform to the Americas Mid-Market. Prior to Google, Mortensen was General Manager at Fujitsu, where he led the most profitable consulting business and oversaw the launch of one of the company’s first cloud computing offerings.

“I’m excited and honored to welcome Anders to The Trade Desk as our new Chief Revenue Officer,” said Green. “The addition of Anders reflects our vision and ambition for the future. At Google, Anders was an amazing force of growth for advertisers and agencies that were themselves growing. I believe Anders will bring structure and a framework that focuses on scaling our amazing sales and go-to-market engine. By combining TTD’s unparalleled vision for the open internet with Anders’ passion and discipline for growing businesses, I’m extremely confident in our ability to scale our business and the open internet to heights never seen before.”

“The Trade Desk is the clear, independent leader defining the future of the open internet. I'm excited to join Jeff and the team to accelerate this new era of growth, particularly within high-ROI channels like Connected TV and Retail Media,” said Mortensen. “My focus will be on ensuring our global commercial strategy harnesses the full power of Kokai, Koa AI and industry innovations such as Unified ID 2.0 and OpenPath. In doing so we will drive maximum performance, deliver measurable outcomes, and maximize ROI for every single client globally.”

Jed Dederick will transition from the CRO role after more than 13 successful years at the company, during which he has served in a series of client and sales leadership positions. Dederick will remain with the company through the end of the year and will work closely with Mortensen to ensure a successful and seamless transition.

“Jed joined The Trade Desk when we were less than 20 people with zero revenue, and he has been instrumental to much of the company’s go-to-market success as we have grown to become the world’s largest independent demand-side platform serving the world’s largest agencies and brands,” said Green. “We are incredibly thankful for his many contributions to our growth, our culture and his unique ability to build and grow relationships with leading marketers around the world. I know he’ll continue to be one of our biggest supporters.”

“I’m incredibly proud of everything we’ve accomplished as a team over the last 13 years, from a start-up to an S&P 500 company,” said Dederick. “After the professional experience of a lifetime, I look forward to taking some time to reflect and reenergize. I’m excited to welcome Anders to the company and look forward to partnering with him through the end of the year as he transitions into the role. I look forward to cheering him and the company on in the years ahead.”

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, and LinkedIn.

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