Marketers now have one solution to win in digital brand visibility– both SEO and AI Search– across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and more.

Semrush (NYSE: SEMR), the leading online visibility management SaaS platform, today announced the launch of Semrush One. This new solution unites traditional SEO and AI Search into a single offering to help brands measure and grow performance across virtually every search – from Google to AI discovery engines, including ChatGPT, Gemini, Perplexity, and other major large language models (LLMs).

With the rise of AI, mastering online visibility is increasingly complex. Marketers now have access to the best data on the market with the widest coverage available in a single application. Semrush combines extensive, trusted SEO data (including 142 keyword databases, 808M domains, and the largest keyword and backlink databases, 27.5B and 43T, respectively) with one of the largest US AI visibility datasets (90M prompts, and growing every day), and includes it across all Semrush One subscriptions. This empowers marketers to have a full picture of how their brands show up, act faster to improve positions, and ultimately grow revenue in a measurable way.

"With the increasing adoption of LLMs and the rapidly evolving world of search, online brand visibility has become a boardroom topic. Search Engine Optimization continues to be tablestakes, but marketers now need new tools to navigate the always-changing AI visibility equation," said Bill Wagner, CEO of Semrush. "We’re excited to build on nearly two decades of industry leadership in search, and empower marketers to take control of their visibility in the new era with Semrush One.”

Semrush One: The Unified Solution for Every Search

Semrush One is an integrated visibility intelligence solution for the AI era—bridging classic SEO and emerging AI search ecosystems. It builds upon Semrush’s renowned SEO capabilities and layers in AI visibility tools, including visibility tracking across leading LLMs, brand presence and sentiment measurement, brand perception management, and competitive insights.

“Semrush has always helped marketers see where they stand – now we help them shape what comes next,” said Andrew Warden, Chief Marketing Officer at Semrush. “By combining SEO and AI into one intelligence layer, Semrush One gives marketers the power to influence every moment of discovery and turn insight into performance. It’s the advantage modern marketing was missing."

Starting today, Semrush One is available in three tiers – Starter, Pro+, and Advanced – offering the scalability for every team size and business need:

• Starter: Builds upon industry-leading traditional SEO capabilities and adds AI Visibility tracking, prompts, and keywords tracking, competitor insights, and AI-ready site audit. Created for those beginning their SEO and AI visibility journeys.
• Pro+: All capabilities listed in Starter, with higher limits, as well as historical data, content optimization, keyword cannibalization analysis, multi-location tracking, and device tracking. Designed specially for growing brands looking to scale SEO and AI Search impact.
• Advanced: All the features of Starter and Pro+, as well as API access, share of voice data, and advanced automation.

For teams requiring a scalable, enterprise-grade AI visibility platform that gives large teams control over prompts, segmentation, models, and reporting, Semrush offers AI Optimization.

Made by Semrush, Proven by Semrush

Before launch, Semrush tested the AI visibility capabilities on its own brand to validate impact. Within just one month, the company nearly tripled its AI share of voice – from 13% in July 2025 to 32% in August – and improved non-branded queries from 40% to 50%.

The results reveal how quickly LLMs react when compared to traditional SEO cycles, with visibility improving in days, not months or even quarters. These findings now guide how Semrush’s online visibility team approaches AI-driven content updates, cross-platform expansion, and real-time performance tracking.

Semrush is excited to build on a legacy of search leadership and help marketers navigate the new AI search era. Introductory pricing starts at $165 per month for new customers when billed annually. Learn more about Semrush One here.

About Semrush

Semrush is the leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan.

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