Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), a premium hospitality and live entertainment company, is introducing an evolution of its brand promise with a new tagline: ‘Fan Founded. Fan Owned. Artist Inspired.’

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Fan Founded. Fan Owned. Artist Inspired.

Known for its disruptive approach to live entertainment, the addition of “Artist Inspired” underscores VENU’s commitment to building venues and experiences not only with fans at the heart but with artists at the table. From mentoring the architecture and sound design of the rooms, to collaborative programming, content, and long-term partnerships, this is the future of live entertainment.

“Venues are the exchange where artists and fans meet,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “By giving artists real ownership and rethinking what a venue can be, we’re creating places where fans and artists connect on a whole new level. We are truly redefining how fans and artists share the moment, and we’re setting a whole new standard for how we operate.”

This new initiative reflects VENU’s expanding work with creators, including co-developed content, premium club experiences, and new partnership models that open doors for deeper artist participation across the company’s house of brands. These artist-inspired collaborations also elevate VENU’s unmatched fan experiences, from signature Luxe FireSuites to the Aikman Owners Clubs, developed in partnership with NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Aramark Sports + Entertainment, and Tixr, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

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This new initiative reflects VENU’s expanding work with creators, including co-developed content, premium club experiences, and new partnership models that open doors for deeper artist participation across the company’s house of brands.