Accolades prove grocer’s private label products are built to win customer trust and loyalty

Southeastern Grocers, LLC (SEG), parent company of Harveys Supermarket and Winn-Dixie grocery stores, has earned 39 notable industry awards, recognizing the outstanding quality, innovation and value of its Own Brand product lines. The honors span wine, spirits, dairy, seasoning, household products and packaging design, highlighting the strength of SEG’s private label portfolio.

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Southeastern Grocers, parent company of Harveys Supermarket and Winn-Dixie grocery stores, recently earned 39 notable industry honors for its Own Brand products, including 17 gold, silver and bronze medals and the Best Spirit by Value award from USA Wine, Beer and Spirits Ratings.

Dewayne Rabon, Chief Merchandising Officer for Southeastern Grocers, said, “These awards are a true reflection of our dedication to developing innovative Own Brand products that deliver unbeatable value for our customers. Whether it’s pantry staples, fresh dairy, indulgent ice creams or exclusive wines and spirits, our shoppers can feel confident knowing they’re choosing products that combine outstanding quality with great prices.”

USA Wine, Beer and Spirits Ratings presented SEG with 17 gold, silver and bronze medals for the grocer’s award-winning private label and market-exclusive alcohol offerings. Winn-Dixie Silver Tequila was also crowned Best Spirit of the Year by Value, bringing the grocer’s total wins to 18. Gold awards this year were awarded to:

• A&J Mai Tai 4-pack
• Know & Love Sauvignon Blanc
• Perfect Storm Sauvignon Blanc
• Sweet Bitch Mango Moscato
• Winn-Dixie Silver Tequila (Gold and Best Spirit by Value)

SEG’s Know & Love wines also received top honors at several international competitions this year. Know & Love Chardonnay won a gold medal at the Sunset International Wine Competition and the Monterey International Wine Competition, while Know & Love Sauvignon Blanc earned a gold medal at the Winemaker Challenge. These awards position SEG’s Own Brand wines among some of the most respected labels in the industry.

At the World Dairy Expo Championship Dairy Product Contest, SEG took home a total of nine awards, including six first-place awards, two second-place awards and one third-place award. The products earning top distinctions include:

• Know & Love Cream Cheese Brick (First)
• Know & Love Organic Half & Half (First)
• Know & Love Organic Whole Milk (First)
• SE Grocers Muenster Cheese (First)
• SE Grocers Prestige Premium Strawberry Ice Cream (First)
• SE Grocers Strawberry Soft Cream Cheese (First)
• Know & Love Salted Butter (Second)
• SE Grocers Honey Pecan Soft Cream Cheese (Second)
• SE Grocers Chive & Onion Soft Cream Cheese (Third)

Adding to the grocer’s recent achievements, SEG also earned eight product wins from Progressive Grocer’s and Store Brands Editors’ Picks, which spotlight the most innovative and impactful private label items across the industry. These recognitions underscore SEG’s ability to deliver products that not only meet customer expectations but also stand out for their quality, creativity and market appeal.

Progressive Grocer’s Editors’ Picks:

• Know & Love Hardwood Pellets Championship Blend
• SE Grocers Dishwashing Liquid & Antibacterial Hand Soap
• SE Grocers Everything Bagel Seasoning
• SE Grocers Large Spigot Laundry Detergents

Store Brands Editors’ Picks:

• Know & Love Cabernet Sauvignon
• Prestige Chocolate Trio Premium Ice Cream
• SE Grocers Carnitas Seasoning Mix
• SE Grocers Homestyle Popcorn Chicken Bites

Highlighting the grocer’s creative and customer-focused approach, SEG received a NielsenIQ (NIQ) Design Impact Award for its Know & Love packaging redesigns. This global honor recognizes best-in-class packaging that enhances the shopper experience and delivers measurable business impact.

Dedicated to delivering both quality and value, SEG’s line of Own Brand products – Essentials, SE Grocers, Prestige and Know & Love – offer nearly 8,000 items to help customers save an average of 20% compared to national brands, providing affordability without compromising quality. With recognition spanning both product performance and packaging design, these awards reflect SEG’s ongoing mission to provide fresh, affordable and innovative options that meet the diverse needs of today’s families. Earlier this year, SEG also showcased its bakery expertise by earning six blue ribbons at the 2025 American Pie Council’s National Pie Championships, bringing the grocer’s total Own Brand awards to 45 so far this year.

To learn more about the grocer and its exclusive, award-winning private label products available in stores or online, visit harveyssupermarkets.com and winndixie.com.

About Southeastern Grocers

Southeastern Grocers, LLC (SEG), parent company and home of Harveys Supermarket and Winn-Dixie grocery stores, is an omnichannel retailer serving customers in brick-and-mortar grocery stores and liquor stores, as well as online with convenient grocery delivery throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and a strong commitment to providing the best possible quality and value to customers. For more information, visit www.segrocers.com.

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