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Hightouch Introduces New Agents Platform to 10x Marketer Productivity

By: Hightouch via Business Wire

November 12, 2025 at 09:00 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Hightouch Agents is a purpose-built AI platform that helps marketers move faster across research, planning, execution, and reporting with full context from the data warehouse and marketing stack.

Hightouch, the leader in data and AI for marketing and personalization, today unveils a purpose-built AI marketing platform that understands your customers, campaigns, and brand.

Until now, launching a single marketing campaign has taken even the best-resourced teams 50+ steps and hundreds of hours. Hightouch Agents is a purpose-built AI platform that augments marketing teams at each step of the marketing process. It helps automate slow and manual tasks while accelerating creative and strategic ones.

“Our vision is for Hightouch Agents to transform the marketing workflow as fundamentally as how AI assistants have transformed the software engineering workflow,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “This first version of the platform is focused on helping marketers with planning, reporting, and analytics, but our plan is to quickly expand across the marketing workflow.”

Unlike generic AI solutions, Hightouch Agents are powered by a proprietary context layer that gives AI full knowledge of your customer data, marketing campaigns, and brand. Customer data comes from connecting to data warehouses, systems of record like CRMs, and e-commerce systems. Campaign information like videos, images, and performance metrics come from prebuilt integrations to ad networks and marketing tools. Brand context can be incorporated by connecting brand guidelines, strategy documents, and other internal knowledge sources.

Most marketers start by using Hightouch Agents to answer questions in real-time while they’re doing their work or automating their weekly reporting. But, as they see how powerful the insights are, Hightouch Agents quickly become the starting point for planning new marketing campaigns or rethinking strategy.

“In nearly every organization we talk to, there’s a Chief Marketing Officer or Chief Digital Officer frustrated with the status quo and hungry for real, practical AI that can accelerate their teams,” said Kashish Gupta, Co-CEO and Co-Founder of Hightouch. “We’ve spent the last few quarters building a forward-deployed team that can help any executive activate Hightouch Agents for marketers.”

Hightouch has experienced a period of rapid momentum, including the recent addition of Akilesh Bapu to lead generative AI product development. Hightouch Agents reflects the company’s continued investment in bringing trustworthy AI to every marketer’s workflow and advancing its vision for more intelligent, adaptive, and creative marketing.

For more information on Hightouch Agents, visit www.hightouch.com/agents.

About Hightouch

Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251112501540/en/

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Cassady@purposenorthamerica.com

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