Funding to support expansion of frontline AI and drive category leadership in the multi-location operations landscape.

Xenia, an AI-Powered Operations Software for multi-location organizations today announced a $12 million Series A investment from PSG, a leading growth equity firm that specializes in partnering with software and technology-enabled services companies to help navigate and capitalize on transformational growth. The funding follows PSG’s first investment in Xenia in 2021 and marks a pivotal step in Xenia’s mission to bring AI capabilities to frontline & HQ teams that keep multi-unit businesses running.

Xenia currently powers operations across leading operators including Dave’s Hot Chicken, Adidas, Huck’s, Refuel and H&S Energy. Customers using Xenia have reported experiencing benefits such as risk management, time savings and tech stack consolidation.

Xenia delivers a comprehensive solution: AI native work execution & compliance software in a mobile-first platform designed specifically for multi-location environments that enable brands to turn insights into execution, ensure compliance, and enable frontline productivity. Xenia’s platform seeks to align every level of operations in a single tool and creates a truly connected workforce with cross functional usage across operations, compliance, HR, facilities and IT.

Xenia CEO Kumeil Hosain said, "We started Xenia with the vision that frontline workers deserve modern software, and AI has presented an immense opportunity to further deliver this to our customers. We believe by being at the pinnacle of the frontline workers’ daily routine mobile, we’re strongly positioned to deliver exponential value with AI to our partners. We’re pursuing category leadership within the multi-unit landscape, focused directly on the food service, convenience and specialty retail markets. We’re tremendously excited with PSG as partners with deep experience investing in our core verticals.”

Multi-unit operations remain one of the last frontiers of digital transformation. While other sectors have embraced modern software, frontline teams still are leveraging paper, spreadsheets and legacy platforms. The multi-unit sector drives hundreds of billions in revenue and employs millions of workers. Yet operational complexity continues to grow while tools remain stuck in the past. High turnover compounds the problem – when experienced managers leave, critical knowledge disappears, creating inconsistency and compliance vulnerabilities that squeeze margins.

“Since Xenia’s inception, we have seen the company grow as an AI disruptor in a market with a clear need for modernization. Xenia's mobile-first platform, purpose-built for frontline workers, unlocks new operational possibilities by leveraging video, voice, and photo capture to streamline workflows at scale with AI. We are thrilled to continue the partnership and focus on supporting Xenia’s growing customer base through an expanding product suite leveraging AI and data integrations,” said Rich Zajeski, Principal at PSG.

About Xenia

Xenia is an AI enabled operations & compliance platform built for multi-location frontline organizations. The platform transforms day-to-day management by replacing manual workflow and fragmented tools with a unified, AI-powered system that drives operational excellence and data-driven decision-making. Xenia is headquartered in Chicago, IL, and was founded in 2021.

About PSG

PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 160 companies and facilitated over 530 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid, and Tel-Aviv. To learn more about PSG, visit www.psgequity.com.

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