Clinically proven antioxidant technology targets scalp oxidative stress with the Pro-Vitamin Complex with Niacinamide to deliver stronger, denser hair in just 6 weeks.

Pantene, the #1 most awarded haircare brand*, is introducing a novel approach to tackle shedding hair with the new Abundant & Strong Collection. This three-step system reduces hair loss by up to 85%** and promotes stronger, denser hair with clinically proven, dermatologist-tested antioxidant technology. After eight weeks, the system helps retain more than 6,000 strands at the root. It works by addressing an often-overlooked cause of thinning - scalp oxidative stress.

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Pantene Abundant & Strong Collection

Pantene understands that for the 2 out of 3 women concerned with hair loss, the experience can be an emotional journey marked by trial, error, and a lack of affordable, effective solutions. That’s why the brand is proud to introduce this innovative solution that’s accessible to everyone and doesn’t come with a $180 price tag.

“While some causes of hair loss are out of our control, scalp oxidative stress is one we can effectively address,” said Jeni Thomas, Ph.D, Global Principal Scientist for Pantene. “With Abundant & Strong, Pantene brings rigorous clinical research and dermatologist-tested technology to women everywhere who want to increase hair density and grow healthier hair.”

The Abundant & Strong Collection includes a shampoo, conditioner, and daily scalp serum that works together by improving root and length retention. This system delivers visible improvements in hair density in as little as six weeks.

The Science Behind Abundant & Strong

Excess hair loss can occur when scalp skin becomes too loose to securely hold hair at the roots. Recent research, published in the International Journal of Cosmetic Science, shows that free radicals from UV exposure and environmental stressors can disrupt the scalp’s structure, weakening its ability to hold hair at the roots and leading to increased shedding - underscoring the importance of maintaining overall scalp health to help curb hair loss.

To combat this, Pantene scientists discovered a powerful trio of ingredients with synergistic antioxidant activity to reduce scalp oxidative stress:

• Pro-Vitamin B5 – A deeply absorbing hair nutrient with antioxidant and protein bonding powers
• Niacinamide – Also known as Vitamin B3, an antioxidant known for strengthening skin’s barrier
• Piroctone Olamine – An antioxidant that reduces free radicals on the scalp surface

Combined, these ingredients form Pantene’s Pro-Vitamin Complex + Niacinamide, which is at the core of the Abundant & Strong Collection - to help reduce hair loss caused by scalp oxidative stress and restore the foundation for abundant, resilient hair.

Clinically Proven Results

• After 1 use: Hair looks visibly thicker.
• After 4 weeks: 77%*** saw less hair loss.
• After 6 weeks: Over 85%** noticed increased hair density.
• After 8 weeks: 6,000 more strands retained at the root.

“Pantene has always stood for healthy, beautiful hair,” said Robert Reiss, VP, Pantene North America. “Abundant & Strong marks a major milestone for us, a breakthrough system powered by cutting-edge science that delivers real, measurable results. We’re proud to bring dermatologist-backed innovation to consumers in a way that’s both effective and accessible to all.”

Pantene is bringing this innovation to life through high-impact partnerships with Trichologist Abbey Yung and social media personality Alix Earle, along with dynamic campaigns, immersive events, and more. Learn more on Pantene.com and follow Pantene on social to stay up to date on the latest.

Pantene’s Abundant & Strong Collection will roll out just in time for the holiday season, beginning with Amazon.com, followed by major retailers including Walmart, Target, Walgreens, and Meijer.

*2017-2025 hair care awards from US Beauty & Lifestyle publications/websites

** Shampoo and Serum are clinically proven and reduce scalp oxidative stress to hold hair longer. Conditioner reduces hair loss due to breakage.

*** 6-week consumer study, 3 product system

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, the #1 most awarded hair care brand, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

References

J. Schwartz, J. H. (2015). The role of oxidative damage in poor scalp health. Int J Cosm Sci, 37(Suppl 2), 9-15. doi: 10.1111/ics.12289

M.G Davis, M. P. (2021). Scalp application of the antioxidant piroctone olamine reduces hair shedding in an 8-week randomized, double-blind, placebo-controlled clinical study. Int J Cosmet Sci, 43(Suppl1), S26-S33. doi: 10.1111/ics.12737

M.G. Davis, M. P. (2021). Scalp application of antioxidants improves scalp condition and reduces hair shedding in a 24-week randomized, double-blind, placebo-controlled clinical trial. Int J Cosmet Sci, 43(Suppl1), S14-S25. doi: 10.1111/ics.12734

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