Cloudinary, the image and video platform that powers many of the world’s top brands, has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms, marking Cloudinary’s second consecutive appearance in the report.

“We are honored to be named a Visionary in digital asset management by Gartner,” said Rob Daynes, Managing Director of Assets, Cloudinary. “We believe Cloudinary’s recognition as a Visionary underscores our commitment to and influence in redefining digital asset management by empowering businesses to deliver visual-rich experiences at scale with greater ease and efficiency.”

AI-powered from day one, Cloudinary’s DAM was built expressly to help businesses harness the power of AI to maximize the full value of their visual media, while driving operational efficiencies and maximizing returns. Its advanced search, AI-driven tagging and automated workflows improve team collaboration and optimize the entire content lifecycle to accelerate go-to-market and greatly reduce asset related costs.

Recent innovations include AI Vision, which uses generative multimodal LLMs to respond to user prompts to identify, moderate and classify assets with ease, and features to meet critical accessibility requirements with AI-powered captioning and transcription.

“DAM platforms have evolved into business-critical content command centers, as advancements in AI and GenAI continue to help businesses benefit from smoother workflows and greater efficiencies,” added Daynes. “Cloudinary remains committed to delivering the intelligent solutions needed to power modern digital experiences that connect and convert.”

To learn more about this latest recognition for Cloudinary Assets, visit our blog.

Gartner Magic Quadrant for Digital Asset Management Platforms, Tia Smart, Rene Cizio, Aparajita Mazumdar, Serena Mushigo, Karen Lee, 4 November, 2025.

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About Cloudinary

Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.

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