Award-Winning Creative Executive and SeaWorld Yas Island Visionary to Lead Falcon’s Creative Group’s Strategic, Creative, and Operational Initiatives

Falcon’s Creative Group (“FCG”), a division of Falcon’s Beyond Global, Inc. (Nasdaq: FBYD) (“Falcon’s Beyond”, “Falcon’s”, or the “Company”) a visionary leader in innovative and immersive storytelling, today announced that Mitchell Magill has joined the team as President of Falcon’s Creative Group. In this leadership role, Mitchell will oversee FCG’s strategic, creative, and operational direction, guiding growth and innovation across the strategy, development, and delivery of themed experiences and destination projects worldwide.

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Mitchell Magill, President, Falcon's Creative Group

With more than 20 years of experience, Mitchell has led multidisciplinary teams in developing and delivering world-class theme parks, attractions, live entertainment productions, and immersive experiences, working with internationally recognized entertainment brands such as Walt Disney World, SeaWorld, Busch Gardens, Discovery Cove, Royal Caribbean, and Princess Cruises. Recently, he served as Corporate Director of Creative Experiences and Entertainment for Global Theme Park Development at United Parks & Resorts, playing a pivotal role in the creation of SeaWorld Yas Island, Abu Dhabi, one of the world’s most ambitious entertainment destinations.

“Mitchell is a rare talent and inspiring creative leader with a unique blend of strategic insight and operational expertise that will elevate our work to new heights,” said Cecil D. Magpuri, Chief Executive Officer of Falcon’s Beyond. “His ability to unite teams around bold ideas and deliver transformative experiences makes him the perfect fit to lead our creative studio.”

Mitchell specializes in guiding cross-functional teams through every phase of the creative process, from blue sky ideation to opening day and beyond. As President of Falcon’s Creative Group, Mitchell will leverage his deep experience to lead key client relationships, guide creative and business development initiatives, and champion a culture of excellence, innovation, and creative integrity.

“Falcon’s Creative Group has long been a beacon of innovation and storytelling excellence in our industry,” said Mitchell Magill. “I’m honored to join this extraordinary team and help shape the future of immersive experiences that inspire wonder, connection, and imagination around the world.”

Mitchell joins Falcon’s Creative Group during a period of rapid global growth. Falcon’s previously announced its collaboration with New Murabba Development Company as Creative Lead Advisor for The Mukaab and its surrounding district. Falcon’s also previously announced other master planning and design projects with the Qiddiya Investment Company, focused on creating a first-of-its-kind entertainment destination for Qiddiya City, the world’s first city built for play near Riyadh, Saudi Arabia.

About Falcon’s Beyond

Falcon’s Beyond is a visionary innovator in immersive storytelling, sitting at the intersection of three potential high growth business opportunities: content, technology, and experiences. Falcon’s Beyond propels intellectual property (IP) activations concurrently across physical and digital experiences through three core business units:

• Falcon’s Creative Group creates master plans, designs attractions and experiential entertainment, and produces content, interactives, and software.
• Falcon’s Beyond Destinations develops a diverse range of entertainment experiences using both Falcon’s Beyond owned and third party licensed intellectual property, spanning location-based entertainment, dining, and retail.
• Falcon’s Beyond Brands endeavors to bring brands and intellectual property to life through animation, movies, licensing and merchandising, gaming as well as ride and technology sales.

Falcon’s Beyond also invents immersive rides, attractions, and technologies for entertainment destinations around the world.

FALCON’S BEYOND and its related trademarks are owned by Falcon’s Beyond.

Falcon’s is headquartered in Orlando, Fla. Learn more at falconsbeyond.com.

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