Bidet awareness and adoption are surging as consumers flush the past and embrace a cleaner, smarter bathroom experience

Bio Bidet by Bemis, a leading manufacturer and retailer of bidet toilet seats and attachments, today announced results from its new survey, revealing just how attached Americans have become to their bidets. The findings show that 63% of respondents would rather give up their cell phone than their bidet, signaling how the once-niche product is becoming a favorite in U.S. households. In fact, more people are using bidets — 74% of respondents last year said they’ve never used a bidet, compared to 63% this year.

Bidet owners are both happy with their purchases and quick to share that enthusiasm with their loved ones. Word of mouth is the strongest driver of bidet sales, with 93% of bidet users recommending them to friends and family.

Bio Bidet’s latest research also reveals new intelligence on where people would consider buying their bidets: The Home Depot emerged as a top bidet shopping destination.

“The trend is clear: Bidets have become integral to modern bathrooms. More retailers are recognizing this and are preparing accordingly — over 1,400 of The Home Depot stores stock Bemis bidets nationwide,” said TJ Stiefvater, vice president of marketing at Bemis. “As the busy holiday shopping season nears, we are ready to meet the moment as consumers invest in a cleaner, more comfortable bathroom experience.”

Bio Bidet and its parent company, Bemis, are leading the charge with bidets that deliver superior cleaning performance, enhanced comfort and everyday convenience. The company’s Renew Wash bidet toilet seat is well positioned to capture consumers’ attention as the holiday season approaches. This affordable, high-quality solution is priced at $199 and available both online and in The Home Depot stores.

To learn more about bidets and explore an assortment of leading bidet toilet seats and attachments, visit biobidet.com.

Methodology

This new research is based on a Propeller Insights survey commissioned by Bio Bidet. It surveyed 1,009 U.S. citizens, ages 18 and over, across the U.S. in July 2025.

About Bemis

Established in 1901, Bemis Manufacturing Company is a family-owned business located in Sheboygan Falls, WI. As a leading global manufacturer of toilet seats and other home products, the company distributes its products under the Bemis, Mayfair by Bemis and Bio Bidet by Bemis brands through retail and wholesale channels. Bemis is also one of North America’s top non-automotive producers of contract plastic components serving consumer, commercial, medical, and industrial markets worldwide. For more information, visit Bemis Manufacturing Company, BemisSeats.com or toiletseats.com.

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