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Avant’s Data-Driven Platform Surpasses 2 Million Customers

December 18, 2025 at 11:44 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Fintech platform broadens financial access for middle-income Americans

Avant, a financial technology leader focused on serving middle-income Americans, announced today that it has surpassed 2 million existing customers on its proprietary platform, underscoring the company’s success in moving financial lives forward.

This milestone signifies Avant’s continued growth and the impact of a multi-product strategy. Its comprehensive platform of purpose-built digital solutions, including access to personal loans, credit cards and personal financial management tools, is designed to support customers throughout their financial journey.* Since its founding in 2012, the company has served over 4.3 million unique customers, reinforcing its position as a core partner for consumers often left behind by a system that wasn’t built to meet their financial needs.

Bridging the Financial Gap with Digital Innovation

“Reaching over 2 million customers on our platform - with over 4 million customers served over time - is a testament to the power of our mission and the scalability of our platform,” said Al Goldstein, Co-Founder, Chairman & Chief Executive Officer of Avant. “Our team is driven by a mission to close a gap in the financial system that introduces barriers to credit for more than 100 million middle-income Americans. We are proud to empower our customers to build lasting financial health.”

Intersection of Credit and Technology

Avant’s success is driven by its differentiated strategy at the intersection of credit and technology. This includes a proprietary, AI-driven credit decisioning engine (CreditOS) that combines technology and a digital-first approach to servicing, with more than one trillion data points compiled over 13 years of serving its customers, enabling optimization of credit performance and the customer experience.

About Avant

Avant is a data-driven platform at the intersection of technology and credit, built to meet the financial needs of millions of middle-income Americans. The company utilizes data and machine learning to deliver access to a suite of financial products and services anchored by credit cards, personal loans, and a personal financial management tool. Since the launch of personal loans and credit cards in 2013 and 2017, respectively, Avant has connected more than 4 million unique customers to over $12.5 billion in personal loans and more than 2.8 million credit cards. For more information on Avant, visit www.avant.com.

*Avant, LLC is a financial technology company, not a bank. Avant-branded credit products are issued by WebBank.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251218643953/en/

“Reaching over 2 million customers on our platform - with over 4 million customers served over time - is a testament to the power of our mission and the scalability of our platform,”