Bloomreach, the platform fueling limitless ecommerce personalization, today announced it has been named a Leader in the Gartner® Magic Quadrant™ for Personalization Engines. With a deep understanding of today’s consumers combined with the power of Loomi AI and continued innovation, Bloomreach is redefining what it means for marketers to personalize the customer experience.

“Bloomreach has always been committed to delivering exceptional personalization capabilities and tools,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “Today’s marketers understand how integral, now more than ever, personalization is to the customer journey and experience. With Loomi AI continuing to empower marketers, we are looking forward to building upon this momentum and helping our customers forge deeper and more personal relationships across all channels.”

Serving brands across the globe within retail, tourism and transportation, Bloomreach Engagement transforms marketing with unified data and AI-powered automation. Through the speed and scale of Loomi AI, Bloomreach more effectively shapes and personalizes the customer journey at every touchpoint across all channels.

To learn more, download the full 2025 Gartner® Magic Quadrant™ for Personalization Engines report here.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner, Magic Quadrant for Personalization Engines, Penny Gillespie, Alex De Fursac Gash, et al., 4 February 2025.

About Bloomreach

Bloomreach personalizes the ecommerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the ecommerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for ecommerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an ecommerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

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