Samsara's Super Bowl Commercial Spotlights AI-Powered Road Safety

February 05, 2025 at 16:30 PM EST

Footage from Samsara AI Dash Cams provides a unique view into the real-world experiences of the professional drivers who keep our world running

Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations^® Cloud, today revealed its first Super Bowl commercial, which will air during the Big Game on February 9. The 30-second spot captures drivers’ genuine experiences of the vast dangers of the roads, from swerving passenger cars to fleeing wild animals, and how Samsara AI Dash Cams help protect drivers in the moments that matter. Titled, “Hits That Don’t Happen,” the commercial will air in select markets and is available to view here.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250205918496/en/

Tens of thousands of organizations globally rely on Samsara’s AI-powered solutions to help get their workforce home safely at the end of the day. An industry leader, Samsara trains its AI-based detections on more than 180 billion minutes of video footage. The commercial not only aims to bring more appreciation to professional drivers and their heroic acts, but also to the advancements in AI technology that have enabled a new era of safety.

“Drivers often work long hours in challenging conditions to provide us with the goods and services we count on every day,” said Meagen Eisenberg, Chief Marketing Officer at Samsara. “Samsara is proud to partner with our customers to protect drivers and make the roads safer for everyone. We’re grateful for this opportunity to highlight the importance of road safety and the real challenges drivers face.”

The commercial was produced in partnership with Made Studios. To learn more about Samsara’s debut commercial and its intelligent safety platform for operations, visit here.

About Samsara

Samsara (NYSE: IOT) is the pioneer of the Connected Operations^® Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders.