The company’s new initiative aims to create efficiencies for organizations deploying advanced CX strategies

mPulse^®, a leading provider of Health Experience and Insights (HXI) technology today announced strong results for 2024 and the launch of its AI Center of Excellence (CoE) to lead governance and oversight across mPulse’s AI strategy. The AI CoE builds on mPulse’s extensive experience deploying machine learning, predictive AI, and Natural Language Understanding (NLU) solutions by incorporating Generative AI to unlock deeper insights and elevate CX strategies across the industry.

The announcement of mPulse’s AI CoE follows the company’s strong 2024 performance. mPulse delivered revenue growth of 43% year-over-year Q4 and 50% in 2024 over 2023. This growth—driven by both organic expansion and the acquisition of Zipari, a leading health portals and consumer experience (CX) technology company in Q3 2024—highlights mPulse’s commitment to creating and providing digital offerings that expand the abilities of healthcare stakeholders to better understand and predict the needs of consumers.

With the addition of over 100 healthcare organizations following the Zipari acquisition, mPulse now partners with over 400 healthcare organizations, which notably includes 40 of the country’s 50 largest health plans that together cover the lives of over 245 million individuals. High performing organizations are gaining value from mPulse’s HXI capabilities, which combines predictive analytics, omnichannel engagement, and health portals, with four of the seven current 5-Star Medicare Advantage plans leveraging mPulse’s capabilities. mPulse's solutions deliver agile, personalized experiences at every step of the consumer health journey.

“mPulse’s strong growth in 2024 reflects the market demand for industry-leading integrated technology solutions that have a demonstrable impact on patient care and business outcomes,” said Bob Farrell, CEO of mPulse. “Building advanced engagement strategies around AI-powered predictive insights is delivering better outcomes and creating alignment around our HXI technology, which is driving accelerated growth while continuing to keep governance and privacy top of mind.”

According to industry research, the Medscape & HIMSS AI Adoption by Health Systems Report 2024 found 86% of healthcare organizations are leveraging AI, but 72% continue to cite data privacy as a risk concern. mPulse's AI CoE is directly responding to these concerns by collaborating with customers to develop AI-powered solutions that can be safely deployed within the highly regulated healthcare ecosystem while remaining focused on measuring impact on performance efficiency savings, as well as ensuring privacy and user safety.

“Leveraging mPulse’s deep expertise in deploying AI solutions, the company works to balance the transformative potential of AI with a rigorous approach to security and end user safety. At mPulse, we care deeply about AI solutions that are bias-free and fair,” said Sanjeev Sawai, CTO at mPulse. “AI implementation in healthcare is only going to continue to grow, with researchers projecting the market size to reach $180 billion by 2030. By establishing the AI CoE, healthcare stakeholders can be confident in the robust safety processes, while accelerating the deployment of innovative AI solutions and building an environment where the impact of these solutions is accurately measured.”

Also today, mPulse announces Activate 2025, the industry’s premier Health Experience & Insights conference, which is being held September 23 – 24, 2025, in Austin, TX. The conference theme, “Building Trust for Better Performance; Digital Strategies to Empower the Consumer Health Experience”, will explore the cutting edge-technology, unique CX data, and innovative engagement strategies being adopted by best-in-class healthcare companies. Leveraging the impact of mPulse’s AI CoE, Activate 2025 will showcase in-market generative AI programs and key insights around consumer trust. To learn more, click here.

About mPulse

mPulse, a leader in digital solutions for the healthcare industry, is transforming consumer experiences to deliver better, more equitable health outcomes. By combining AI-powered analytics, omnichannel outreach and digital health navigation technology, mPulse creates personalized health journeys and provides advanced insights to power collaboration across the healthcare ecosystem. With over a decade of experience and 4 billion consumer touchpoints annually, mPulse is the trusted Health Experience and Insights (HXI) partner for over 400 healthcare organizations. To learn more, visit www.mpulse.com.

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