J.D. Power Marketplace Platform Combines Industry’s Most Accurate Valuation and Build Data With Advanced Online Auction Capabilities to Redefine Pre-Owned Inventory Management

J.D. Power, a global leader in data analytics, today announced the acquisition of Superior Integrated Auctions (SIA), a leader in modernizing vehicle remarketing. The acquisition brings together SIA’s advanced online auction marketplace capabilities with J.D. Power inventory, extensive vehicle valuation data, predictive analytics and digital marketing solutions to streamline pre-owned vehicle inventory management.

This new functionality will expand the J.D. Power Marketplace^SM, an electronic platform designed to revolutionize how dealers acquire pre-owned inventory by bringing the traditional auction process online, giving dealers access to more than 30,000 front-line ready vehicles at the click of a button. The platform also allows manufacturers, dealers, automobile finance companies, car rental companies and other industry stakeholders to create white-label online auctions and sales tools, thereby expanding access to thousands of front-line-ready vehicles available through J.D. Power.

“Inventory of high quality, front-line-ready, pre-owned vehicles is trending toward the lowest level in a decade, which is putting pressure on dealers to find vehicles when and where they need them without incurring huge upfront costs,” said Phillip Battista, president, dealership technologies and head of modern retailing at J.D. Power. “By adding SIA’s industry-leading auction platform to our existing J.D. Power Marketplace capabilities, we’re giving manufacturers, dealers and other key players the ability to take control of their inventory management process, bypassing expensive auction fees and cumbersome vehicle acquisition processes along the way.”

In addition to core online vehicle sales, auction and inventory capabilities, the J.D. Power Marketplace also includes J.D. Power industry-leading vehicle valuation data, which gives users the most accurate, up-to-the-minute information on average retail transaction value, high and low auction values and trending prices. The platform also leverages J.D. Power ChromeData software and technology which provides detailed build data containing options and features of each vehicle based on its individual vehicle identification number (VIN) and allows users to easily create digital marketing materials.

“By combining our strengths in digital sales and all aspects of vehicle data, we’re creating the ultimate one-stop shop for pre-owned inventory management,” said Jeremie Beckner, COO of Superior Integrated Auctions. “It’s an opportunity to keep working on an initiative that can address some serious pain points in the automobile industry.”

SIA’s senior leadership and all its employees will become part of the J.D. Power Marketplace team. Beckner will continue to lead the team as senior vice president of J.D. Power Marketplace, reporting to Battista.

About J.D. Power

J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.

J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

About J.D. Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info

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