New AI agents provide real-time contextual intelligence, empower users to make informed, proactive decisions and autonomously execute functions

PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced its plan to unveil and launch multiple AI agents across PROS Platform solutions at Outperform with PROS 2025. The launch is part of the company’s continued commitment to drive AI innovation in the marketplace and is a significant step toward revolutionizing how businesses optimize revenue and profitability through AI-powered decision intelligence.

“While Generative AI and Large Language Models (LLMs) have dominated headlines, and the transformative impact of these AI technologies across industries cannot be understated, the true value for businesses lies in combining Generative AI with real-time prescriptive AI to drive measurable business outcomes and optimize profitability,” said Sunil John, Chief Product Officer, PROS. “The well-documented problem with Generative AI is that it can produce inaccurate or speculative outputs, especially with numbers and calculations. By combining the power of PROS proprietary Prescriptive AI models with Generative AI, businesses can apply real-time prescriptions and insights to drive precise, actionable decision-making—ensuring accuracy, circumventing AI hallucinations and delivering a direct impact on the bottom line.”

Beyond simply improving efficiency and creating new content, PROS AI capabilities focus on high-impact business decisions that directly affect revenue and profitability. By incorporating advanced Agentic AI capabilities across the PROS Platform, PROS will further empower businesses to make proactive, sophisticated and data-driven decisions, and pair that with autonomous execution mechanisms that unlock new revenue opportunities.

Two examples of the many AI agents launching at Outperform include:

• Sales Assist Agent: The Sales Assist Agent helps ensure sales keep moving by identifying and providing real-time actions to overcome stalled moments in a sale.
• Rebate Assist: The Rebate Assist agent uses insights to help rebate managers determine the products and/or customers that could benefit from a rebate and then creates the Rebate on their behalf.

Additional PROS AI Agents will be unveiled at the upcoming Outperform with PROS 2025 conference, scheduled for May 12-14, 2025, at The Cosmopolitan Las Vegas.

"The introduction of Agentic AI capabilities into our platform represents the next leap in AI-driven business tools," added Ajay Damani, Executive Vice President of Engineering, PROS. "We are excited to showcase how these innovations will provide our customers with unparalleled capabilities to navigate complex market dynamics and achieve superior financial outcomes while continuing to rely on PROS for scalability, high-performance, reliability and security."

For more information about PROS AI solutions visit pros.com. Join industry leaders at Outperform with PROS to witness the future of AI-driven profitability firsthand. Register today at pros.com/outperform.

About PROS

PROS Holdings, Inc. (NYSE: PRO) helps the world’s leading companies outperform across the top and bottom line. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offer to buyer and price to product, accelerating revenue growth and maximizing profit. With solutions spanning pricing, revenue management, offer marketing, and CPQ, PROS helps businesses optimize transactions across every channel. Learn more at pros.com.

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"By combining the power of PROS proprietary Prescriptive AI models with Generative AI, businesses can apply real-time prescriptions and insights to drive precise, actionable decision-making that directly impacts the bottom line."