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Wiland, Inc. Launches MarketSignals™ on Snowflake AI Data Cloud

By: Wiland, Inc. via Business Wire

April 02, 2025 at 15:29 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Joint customers can drive more precise audience segmentation and increased marketing effectiveness with Wiland’s MarketSignals™.

Wiland, Inc. has partnered with Snowflake to provide MarketSignals™ as a connected app on Snowflake. The application enables customers to seamlessly access enriched predictive consumer data, driving sharper audience segmentation, enhancing campaign performance, and streamlining marketing strategies within a secure, cloud-based platform.

"We’re excited to introduce MarketSignals on Snowflake, providing our shared customers with unparalleled access to predictive consumer insights and empowering them to make more informed, data-driven decisions directly within their cloud infrastructure,” said Mike Gingell, CEO of Wiland. “Together with Snowflake, we are helping businesses achieve new levels of precision and effectiveness in their marketing efforts."

Wiland leverages Snowflake, the AI Data Cloud company, to provide businesses with seamless access to MarketSignals through its connected app solution. This offering includes advanced segmentation capabilities, over 3,000 data elements—2,000 unique to Wiland—and powerful predictive insights. Marketers can now leverage these resources within Snowflake's secure environment to enhance audience targeting and marketing strategies. This integration delivers real-time insights that support personalized campaigns, leading to increased customer acquisition and higher ROI.

“MarketSignals offers powerful predictive insights, enabling businesses to enrich and fine-tune audience targeting and optimize their marketing efforts with precision,” said David Wells, Industry Principal, AdTech and MarTech at Snowflake. “Wiland’s connected application on Snowflake’s scalable, secure platform will empower joint customers to unlock the full potential of their data, creating more personalized and impactful campaigns."

Joint customers can now leverage MarketSignals on Snowflake to tap into exclusive consumer data that refines segmentation, boosts targeting accuracy, and enhances campaign efficiency. With thousands of unique data points and advanced analytics, businesses can make faster, smarter decisions that improve customer engagement and deliver more personalized experiences.

Wiland, Inc.

Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain robust customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland’s data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. Wiland’s AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that benefit clients by enabling more profitable marketing at scale across all addressable channels. Beyond fueling the success of thousands of organizations, the company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection. Learn more at https://www.wiland.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250402395798/en/

“Together with Snowflake, we’re empowering customers to make more informed, data-driven decisions directly within their cloud infrastructure.” – Mike Gingell, CEO, Wiland

Contacts

Wiland Media Contact:

Michelle Harness

mharness@wiland.com

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