ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Total Expert Launches Empower LOS Integration

New bidirectional integration synchronizes real-time data between customer engagement platform and the Empower LOS platform

Total Expert, the FinServ leader in customer engagement software, today announced the launch of its two-way integration with the Empower® loan origination system (LOS) from Dark Matter Technologies. This integration allows lenders to effectively use real-time loan information from both solutions to serve and connect with their customers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250421416754/en/

The new integration allows lenders to effectively use real-time loan information from both solutions to serve and connect with their customers.

The new integration allows lenders to effectively use real-time loan information from both solutions to serve and connect with their customers.

The integration automatically transfers new leads, contact details, updates, and more from Total Expert into the Empower LOS, eliminating duplicate data entry and ensuring loan officers always work with the latest customer insights. At the same time, key customer information and data from the Empower LOS—such as loan status milestones, approval dates, and closing dates—instantaneously update customer contact records in Total Expert. The cohesive arrangement helps lenders modernize customer engagement, using data to educate, engage, and advise customers throughout the entire loan lifecycle.

“Lenders that connect Total Expert with the Empower LOS can deliver personalized customer journeys at scale like never before,” said Joe Welu, Founder and CEO of Total Expert. “This integration provides loan officers with high-quality data faster so they can deliver the right message to the right customers at the right time.”

The strategic API integration provides an out-of-the-box CRM and LOS solution that can quickly impact users' day-to-day operations. This provides lenders, banks, and credit unions with real-time access to valuable data, creative marketing, and automated solutions to customize customer engagements and effectively show up in the moments that matter.

“Connecting our Empower LOS with Total Expert’s platform is a game-changer for lenders aiming to streamline operations and elevate their customer experience,” said Sean Dugan, CEO of Dark Matter Technologies. “This two-way integration will help lenders move faster with exceptional insights to stay ahead of consumer expectations. We prioritized Total Expert’s leading platform because we believe this will be a powerful partnership that provides for our clients.”

Here is how the collaborative integration can help lenders:

  • Enhanced Lead Nurturing: Bridge marketing outreach with loan origination to nurture leads more effectively. Borrowers who engage with Total Expert’s marketing or sales campaigns can have their data moved directly into the Empower LOS to kick off the loan process without delay.
  • In-Process Loan Status Updates: Triggered by Empower LOS data, Total Expert delivers timely, personalized updates to borrowers and real estate agents throughout the loan process.
  • Post-Close Engagement: Once a loan closes in the Empower LOS, the integration feeds rich post-close data back into Total Expert to activate targeted retention campaigns.
  • Administrative Flexibility and Control: Institutions can customize data mapping between the two systems. Additionally, built-in version control ensures that any changes or updates are managed safely and transparently.

For more information on Total Expert, visit TotalExpert.com. To learn more about Dark Matter Technologies and its Empower LOS Platform, visit DMatter.com/Empower-LOS. Current customers of Total Expert and Dark Matter can immediately activate the integration. Lenders interested in learning more about the partnership can contact either organization.

About Total Expert

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies. Total Expert is now available for purchase on the AWS Marketplace and Salesforce AppExchange.

About Dark Matter Technologies

Operating with the nimble nature of a startup and the disciplined maturity of one of the industry’s leading providers, Dark Matter Technologies delivers powerful technology with unparalleled automation and relentless innovation to leading mortgage lenders, servicers and companies nationwide. For more information, visit www.dmatter.com.

“Lenders that connect Total Expert with the Empower LOS can deliver personalized customer journeys at scale like never before,” said Joe Welu, Founder and CEO of Total Expert.

Contacts

Recent Quotes

View More
Symbol Price Change (%)
AMZN  239.12
+0.94 (0.39%)
AAPL  255.53
-2.68 (-1.04%)
AMD  231.83
+3.91 (1.72%)
BAC  52.97
+0.38 (0.72%)
GOOG  330.34
-2.82 (-0.85%)
META  620.25
-0.55 (-0.09%)
MSFT  459.86
+3.20 (0.70%)
NVDA  186.23
-0.82 (-0.44%)
ORCL  191.09
+1.24 (0.65%)
TSLA  437.50
-1.07 (-0.24%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.