ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Driven by Concert Goers Need for Comfortable Seating, Outdoor Furnishings Leader Arden Launches Exclusive Red Rocks Cushion With Denver Artists

Inspired by the venue’s lack of comfortable seating, the cushioned stadium seat is available at the storied Red Rocks Amphitheatre beginning April 23

PRESS KIT HERE

Leading outdoor furnishings brand Arden, part of the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is bringing comfort and style to Red Rocks Amphitheatre with the launch of an exclusive, artist-designed Red Rocks Cushion. Created in collaboration with local Denver artist duo Magik Studios, the custom cushion, inspired by the colors of Red Rocks, blends functionality with artistic expression, offering concertgoers a comfortable seating solution throughout the 2025 Red Rocks season. Available exclusively at Red Rocks from April through November, the cushion pays tribute to the venue’s stunning natural landscape while addressing a longstanding challenge—uncomfortable seating at the iconic amphitheater.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250423302303/en/

OUTDOOR FURNISHINGS LEADER ARDEN LAUNCHES EXCLUSIVE RED ROCKS CUSHION WITH DENVER ARTISTS

OUTDOOR FURNISHINGS LEADER ARDEN LAUNCHES EXCLUSIVE RED ROCKS CUSHION WITH DENVER ARTISTS

Exclusive Launch & Live Event Activation

The Red Rocks Cushion officially debuts on April 23, 2025, with a special activation at 19 select Red Rocks concerts, including:

  • May 1 – Tina Fey & Amy Poehler
  • May 5 – Forrest Frank
  • May 9 – Turnpike Troubadours
  • May 24 – Brad Paisley
  • May 27 – The Black Keys
  • June 7 – Big Head Todd and The Monsters
  • June 14 – James Taylor & His All-Star Band
  • June 16 – Lindsey Stirling
  • June 18 – Alison Krauss & Union Station
  • More to be announced!

"We saw a clear need—concertgoers love Red Rocks, but the seating can be tough for long shows,” said Carrie Belcher, Director of Marketing and Advertising at Arden. “The Red Rocks Cushion is a simple yet impactful solution that blends ergonomic support with stunning, venue-inspired artwork that allows fans to enjoy the full experience.”

A Concertgoer-First Innovation

After learning that many attendees leave Red Rocks with sore backs and legs, Arden designed the Red Rocks Cushion specifically to improve comfort for long concerts under the stars. Featuring vibrant artwork inspired by Red Rocks’ colors and energy, the cushion’s design is both visually striking and practical.

Key Features:

  • Ergonomic support – 17.75’’ cushion with bottom and back padding
  • Secure & easy setup – Side-release buckles for quick attachment
  • Portable & travel-friendly – Foldable design for compact carrying
  • Durable & weather-resistant – Fade-resistant, water-repellent fabric
  • Affordable luxury – Retail price is $34.99

This launch marks Arden’s entry into venue-specific seating solutions, expanding its reach into music and sports arenas to enhance audience comfort at legendary destinations like Red Rocks.

“Red Rocks isn’t just a venue—it’s a place that holds incredible memories and inspiration for us. To create artwork that reflects its beauty and energy is something truly special,” said Kristen Fogarty, Co-Founder of Magik Studios. Her business partner, Meredith Steele, added, “Collaborating with Arden to bring this design to life for a piece that elevates the concert experience makes it even more meaningful. We can't wait to see fans enjoying it all season!”

Where to Buy

The Red Rocks Cushion will be available for purchase at:

For more information about Arden and its outdoor product collections, visit Arden’s website or visit Lowe’s, The Home Depot, Walmart, Target, and Amazon. You can also follow along on Instagram, TikTok, and Facebook. The press kit here contains all press materials and assets.

About Arden Companies

ARDEN Companies is America's premier manufacturer and marketer of outdoor cushions and pillows with a proven eCommerce track record, founded in 1964 and proudly designing all products in the USA. Known for its stylish, fade-resistant, and water-repellent products, Arden has been a staple in outdoor décor for decades. In 2017, ARDEN debuted a retail-ready outdoor cushion option, and in 2019, ARDEN joined the Central Garden & Pet family. You can shop the product line from www.arden.shop or visit Lowe’s, The Home Depot, Walmart, Target, and Amazon. @arden.outdoor

About Magik Studios

Magik Studios, founded in 2021 by Meredith Steele and Kristen Fogarty, is a Denver-based creative studio that specializes in designing large-scale 2D and 3D custom artwork. With expertise in fine art, design, and installations, Magik Studios partners with clients to enhance public spaces, environments, and brands through bold, impactful visual art. @magik.studios

Leading outdoor furnishings brand Arden is bringing comfort and style to Red Rocks Amphitheatre with the launch of an exclusive, artist-designed Red Rocks Cushion.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.