ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Planet Signs Multi-Year Expansion with onX, Enabling Advanced Digital Navigation for Outdoor Recreationalists

Planet Labs PBC (NYSE: PL), a leading provider of daily data and insights about change on Earth, today announced a multi-year expansion with onX, a pioneer in outdoor digital navigation. Through this deal, onX is gaining robust access to Planet’s near-daily satellite data to inform their suite of outdoor recreation apps, including onX Hunt, onX Offroad, onX Backcountry, and onX Fish.

In 2023, onX began ingesting Planet data into their apps to build their novel Recent Imagery feature, which shows satellite-derived map views of recreation areas, updated every two weeks. In this feature, Planet’s bi-weekly mosaic data is draped over onX’s 2D and 3D elevation models allowing app users to pan and zoom around the map, exploring where they plan to recreate. The Recent Imagery product was featured as one of TIME magazine’s Best Inventions of 2023.

“At onX, we leverage Planet Data to create our 'Recent Imagery' layer,” said onX Senior Director of Geospatial, Brian Riordan. “This high-frequency imagery, updated every two weeks, complements our high-resolution satellite basemap, which is updated every few years. By knowing what conditions look like on the ground–whether snow has melted on a high mountain pass, if water sources are available along a trail, or if recent wildfires have impacted a landscape, our users can make more informed and safer decisions before heading out into the field.”

Owning and operating a fleet of hundreds of satellites that capture near-daily imagery of the Earth, Planet delivers high-cadence data of all of Earth’s landmass through their PlanetScope datastream. With this high frequency satellite imagery data, onX can inform their outdoor adventure users about current recreation conditions across the United States. They can see recent snowfall, seasonal changes (such as “ice out” on lakes), or environmental impacts–like recent floods or wildfires. All of this information helps onX users stay safe, achieve their goals, and exercise good stewardship while recreating.

“Planet’s imagery is twice as detailed as other imaging sources,” explained Riordan. “We are able to help our customers make informed planning decisions, be good stewards of the places they visit, and explore the outdoors with a sense of ease. We’re really excited to be continuing to collaborate and innovate with Planet.”

The outdoor recreation market in the United States supports $887 billion in annual consumer spending, which directly supports 7.6 million American jobs and generates $125 billion in federal, state and local tax revenue. Collaborations like this one between onX and Planet work to enable responsible recreation, further supporting this thriving market.

About Planet

Planet is a leading provider of global, daily satellite imagery and geospatial solutions. Planet is driven by a mission to image the world every day, and make change visible, accessible and actionable. Founded in 2010 by three NASA scientists, Planet designs, builds, and operates the largest Earth observation fleet of imaging satellites. Planet provides mission-critical data, advanced insights, and software solutions to approximately 1,000 customers, comprising the world’s leading agriculture, forestry, intelligence, education and finance companies and government agencies, enabling users to simply and effectively derive unique value from satellite imagery. Planet is a public benefit corporation listed on the New York Stock Exchange as PL. To learn more visit www.planet.com and follow us on X (formerly Twitter) or tune in to HBO's ‘Wild Wild Space’.

Contacts

Recent Quotes

View More
Symbol Price Change (%)
AMZN  220.69
+3.55 (1.63%)
AAPL  271.49
+5.24 (1.97%)
AMD  203.78
-2.24 (-1.09%)
BAC  51.56
+0.56 (1.10%)
GOOG  299.65
+9.67 (3.33%)
META  594.25
+5.10 (0.87%)
MSFT  472.12
-6.31 (-1.32%)
NVDA  178.88
-1.76 (-0.97%)
ORCL  198.76
-11.93 (-5.66%)
TSLA  391.09
-4.14 (-1.05%)
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the Privacy Policy and Terms Of Service.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.