Customers can have fresh cut florals, chocolates, self-care gifts, candles and more delivered directly to Mom

Albertsons® Companies, Inc. (NYSE: ACI) is making Mother’s Day shopping easy and convenient by offering fresh flowers, sweet treats, indulgent self-care items, greeting cards and more all in one place. Using the Albertsons Cos. banner app, customers can easily send these gifts to their loved ones’ doorstep with the retailer’s all-new gifting feature or choose to pick up the items at any Albertsons Cos. stores including Albertsons, Safeway, ACME, Jewel-Osco, Shaw’s, Vons and Tom Thumb.

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Albertsons Companies is making Mother’s Day shopping easy and convenient by offering fresh flowers, sweet treats, indulgent self-care items, greeting cards and more all in one place. Using the Albertsons Cos. banner app, customers can easily send these gifts to their loved ones’ doorstep with the retailer’s all-new gifting feature or choose to pick up the items at any Albertsons Cos. store. Photo Courtesy: Albertsons Companies

“At Albertsons Cos., we make it easy for our customers to shop when and how they want to celebrate any occasion,” said Omer Gajial, EVP of Merchandising and Chief Digital Officer at Albertsons Cos. “Mother’s Day is a cherished tradition, and we are helping our customers celebrate the moms in their lives. As a one-stop shopping destination for fresh, quality gifts, we are giving our customers more time to celebrate on this special day.”

New this year, customers shopping for Mother’s Day – or any day – can easily send gifts such as floral arrangements, custom cakes for Mom, candles and more to their loved ones by selecting the delivery option and choosing “make this order a gift” when using the Albertsons Cos. banner app. This new feature also allows shoppers to include a gift message. Additionally, Albertsons Cos. offers flexible delivery options, including flash delivery and pickup within 30 minutes*, for any last-minute gifting needs.

This Mother’s Day, customers will find an elevated selection of fresh-cut flower arrangements, milk chocolate caramels, candles and bath bombs from Overjoyed Boutique™, the retailer’s newest Own Brand. For moms with a sweet tooth, the bakery department offers specially decorated cakes and cupcakes along with chocolate covered strawberries and freshly baked pastries. Shoppers can round out their celebratory gifts with candy, greeting cards and balloons — everything needed to make Mother’s Day memorable.

For added benefits and savings, customers who sign up for Albertsons Cos.’ free for U™ loyalty program will receive $5 off their next purchase of $25 or more of qualifying items. Members can also save up to 20% weekly with personalized deals, digital coupons, a birthday treat and a free monthly item†. In addition, shoppers who upgrade to Albertsons Cos.’ paid FreshPass® program will enjoy unlimited free delivery on orders over $30‡; $5 monthly credit‡; and extra savings on select private label brands.

Promoted via the company’s email, social and digital channels as well as in-store signage and weekly print ads, the Mother’s Day marketing campaign features enticing images of florals, treats and other gift options to “Make Mom’s Day.”

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*Must select Flash for service in as soon as 30 minutes. Service available only in select areas; operating hours of Flash Grocery Delivery and Pickup vary by store. Maximum basket size up to 35 items in a purchase and will vary by location. Select items only eligible for Flash Delivery. Fulfillment time is not a guarantee and is subject to traffic and weather conditions. Varying service fees may apply.

†For details on up to 20% weekly savings and full program details visit albertsons.com/foru.

‡Restrictions apply. Full FreshPass program terms and conditions here.

About Albertsons® Companies, Inc.

Albertsons Companies is a leading food and drug retailer in the United States. As of February 22, 2025, the Company operated 2,270 retail stores with 1,728 in-store pharmacies, 405 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia under more than 20 well known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, ACME, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2024, along with the Albertsons Companies Foundation, the Company contributed more than $435 million in food and financial support, including $40 million through our Nourishing Neighbors Program to ensure those living in our communities and those impacted by disasters have enough to eat.

Albertsons, Safeway, Vons, Jewel-Osco, Tom Thumb, Randalls, United Supermarkets, Pavilions, Haggen and Balducci's Food Lovers Market are registered trademarks of Albertsons Companies Inc. or its subsidiaries. ACME, Carrs, Kings Food Markets, Shaw's, and Star Market are trademarks of Albertsons Companies Inc. or its subsidiaries. Albertsons associated logos, product names and services are trademarks of Albertsons Companies, Inc. All other trademarks are the property of their respective owners.

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