20,000-seat ultra-lux, multi-seasonal venue marks a major milestone in VENU’s national expansion and McKinney’s cultural growth

Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, today announced it will host the official groundbreaking ceremony for The Sunset Amphitheater at McKinney powered by EIGHT Beer, on Friday, June 13, 2025. While construction began in April, the invite-only ceremony will be a celebratory milestone marking McKinney’s official welcome of this premium landmark entertainment destination.

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Sunset Amphitheater at McKinney Official Groundbreaking Ceremony

Strategically located northeast of Dallas-Fort Worth near Interstate 75 and Highway 121, The Sunset Amphitheater at McKinney closed on its 46-acre site in January 2025. The multi-seasonal ultra-lux venue is being developed as part of a public-private partnership between VENU, the City of McKinney, the McKinney Economic Development Corporation, and the McKinney Community Development Corporation. Slated to open in 2026, the $300 million venue is projected to generate more than $3 billion in economic impact over its first 10 years of operation—spurring job creation, local tourism, tax revenues to support schools and public services, infrastructure improvements, small business growth, and broader community development.

“We’re beyond excited to celebrate this moment with our partners, stakeholders, investors, and the incredible crews making this all possible,” said J.W. Roth, Founder and CEO of VENU. “Watching this project come to life is truly special. This is our biggest and most luxurious development yet, and we’re so proud to bring it to this community as we elevate McKinney to the epicenter of live music in Texas. We’re not just turning dirt—we’re turning heads as we kick off this remarkable journey together.”

The amphitheater will seat up to 20,000 fans at full capacity and includes an innovative multi-season configuration for more intimate events that will accommodate around 5,000 guests—enabling year-round programming and diverse offerings. The Sunset Amphitheater powered by EIGHT Beer puts fans in the center of the action, promising to elevate the experience from the moment they arrive. Premium features include LuxeFire Suites, the exclusive members-only Aikman Club (detailed below), and a stunning canopied roof designed with innovative heating capabilities—providing protection from inclement weather without compromising that iconic outdoor music experience. Guests will also enjoy elevated food and beverage options and so much more.

“This new music venue is a huge win for McKinney,” said Mayor George Fuller. “It’s going to bring incredible energy to our city by boosting tourism, creating jobs, and giving us the chance to welcome some of the biggest names in music. More than that, it’s another big step in building on the vibrant arts and culture scene we’re so proud of. McKinney isn’t just growing; it’s becoming a true destination.”

In collaboration with NFL Hall of Famer and EIGHT Beer Founder Troy Aikman, the venue boasts The Aikman Club—a beautifully appointed members-only club offering world-class cuisine and nestled at the very center of the amphitheater. This one-of-a-kind space offers unmatched views, premium seating, and an array of high-end amenities for its elite members.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur and 2023 VenuesNow All-star, J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, artist-centric, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 9,570-seat Ford Amphitheater. Expanding with new multi-season Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the premium live entertainment experience. Click here to view our company overview.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live

Forward-Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

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"Watching this project come to life is truly special. This is our biggest and most luxurious development yet, and we’re so proud to bring it to this community as we elevate McKinney to the epicenter of live music in Texas." - J.W. Roth Founder and CEO