Gartner ranks Medallia highest in three Use Cases in the 2025 Critical Capabilities for Voice of the Customer Platforms

Medallia, Inc., the global leader in customer and employee experience, today announced that it has been named a Leader for the fourth consecutive publication in the Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms report. Medallia was recognized in the report for its Completeness of Vision and Ability to Execute.

“It is an incredible honor to be named a Leader again in the Gartner Magic Quadrant™ for Voice of Customer for four consecutive publications and to be recognized for our Completeness of Vision and Ability to Execute, which we believe is due to our incredible ability to ingest both structured and unstructured data,” said Fabrice Martin, Chief Product Officer at Medallia. “To truly understand the voice of the customer, organizations need a unified platform that brings together omnichannel insights across digital behavior, voice and chat conversations, social media, employee and operational data, and surveys. With our single-architecture platform and industry-leading artificial intelligence, we are uniquely positioned to help leading brands advance from signals and surveys to conversational intelligence and automation.”

Medallia received the highest ranking for three Use Cases evaluated in the 2025 Critical Capabilities for Voice of the Customer Platforms report, including Voice of the Customer data sources extend to inferred feedback; Voice of the Customer data is disseminated and embedded; and Voice of the Customer insights impact business outcomes.

In the past year Medallia has also been recognized as a Leader in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024, a Leader in The Forrester Wave™: Text Mining and Analytics Platforms, Q2 2024 and a Strong Performer in The Forrester Wave™: Customer Analytics Technologies, Q2 2024.

To learn more about Medallia’s recognition in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms Report, read the full report: https://go2.medallia.com/medallia-named-a-leader-2025-gartner-mq-voc.html.

About Gartner

Gartner, Magic Quadrant™ for Voice of the Customer Platforms, 16 April 2025, Deborah Alvord, et. Al.

Gartner Critical Capabilities for Voice of the Customer Platforms, 23 April 2025, Deborah Alvord, et. Al.

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This Gartner, Magic Quadrant for Voice of the Customer Platforms report was not published in 2022 and 2023.

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About Medallia

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the leading enterprise experience platform, Medallia Experience Cloud is the mission-critical system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

© 2025 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

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Medallia received the highest ranking for three Use Cases evaluated in the 2025 Critical Capabilities.