Redesigned mobile app and advanced messaging features improve the on-the-go experience so businesses can reduce response times and increase personalization

CallRail, the lead engagement platform, today announced the release of new messaging and mobile app capabilities to enable quicker lead response times 24/7 and on-the-go. With these enhancements, CallRail is enabling businesses to better and more seamlessly engage with their leads through their preferred channels while improving response times and giving them the flexibility to keep their finger on the pulse of the business, no matter where their work takes them.

“We’re living in an increasingly mobile-first world which offers unique opportunities for businesses to engage with and convert more leads,” said Ryan Johnson, Chief Product Officer at CallRail. “The introduction of these new capabilities makes it easier, faster and more convenient for businesses and their leads to engage with each other from anywhere and anytime – whether it’s through call, text or form.”

These new enhancements are not only designed to help customers respond to leads on the go, but they also make personalized communication with each lead easier. With call summaries directly available in the mobile app, customers can now receive a high-level understanding of the calls coming into their business without having to write down pertinent details of every conversation or worry about forgetting key details when away from the office. Key features include:

Connect With More Leads

• Click-to-text: Prospects can now initiate text conversations by clicking phone numbers that track the source of text leads on customer websites – encouraging more inquiries and driving sales.
• Call analytics dashboard: View key metrics within the mobile app that allow businesses to monitor lead activity throughout the day regardless of where they are.

Reduce Response Times and Accelerate Speed to Conversion

• Customizable message flows: Schedule auto-reply messages to keep prospects engaged when nobody is available to respond immediately.
• Multimedia messaging: Customers can send and receive personalized messages with photo and video content for richer communication while streamlining the documentation process and expediting sales.

Personalize Communication With Leads

• Centralized lead interactions: Text messages are visible alongside call and form data to provide businesses with the full context and key details from previous interactions.
• AI-generated call summaries: For the first time, mobile app users have access to call summaries to ensure all communication with leads are personalized.
• AI-generated follow up texts: Leverages the full context of previous interactions to auto generate follow up texts, allowing clients to optimize a communication channel known for the highest open rates and fastest response times.

“CallRail's new text messaging capabilities have been a game changer for our clients,” said Gowon Snyder, Founder at Hypenow Digital Marketing. “We’ve seen more leads and higher conversions thanks to the fast response times texting enables. Being able to track and manage all those conversations in one place has helped us better understand performance and prioritize marketing that drives results.”

The release of these new messaging capabilities paves the way for smarter AI-driven automation across CallRail’s entire platform, including its suite of AI products. Voice Assist, CallRail’s newest AI solution, will soon use agentic AI to send automatic follow-up texts. By combining its ability to answer, capture, and qualify inbound leads with automated post-call engagement, CallRail continues to deliver on its promise to help businesses turn more leads into better customers.

Visit CallRail’s website for more information about the new messaging and mobile app capabilities.

About CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Conversation Intelligence®, Premium Conversation Intelligence™, Convert Assist and Voice Assist. CallRail’s award winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com.

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