A new global holiday celebrates the power of customer experience—and the company that’s spent 17 years helping businesses deliver it.

Today, Nextiva—a leader in unified customer experience management—is launching Customer Experience Day, a new global observance recognizing the businesses, teams, and individuals who go above and beyond to deliver exceptional customer experiences. Celebrated annually on May 15, the day also marks Nextiva’s founding in 2008, highlighting the company’s 17-year commitment to putting people first.

Created to spotlight the rising importance of CX in today’s business landscape, Customer Experience Day invites companies of all sizes to honor the people and tools behind the everyday interactions that build trust, loyalty, and long-term success.

For Nextiva, the day holds added meaning: it reflects nearly two decades of empowering small businesses to deliver the kind of seamless, high-impact experiences once reserved for the enterprise.

“At Nextiva, we believe customer experience is the single most powerful differentiator in business today,” said Tomas Gorny, CEO and co-founder of Nextiva. “We created Customer Experience Day to spotlight the people and businesses who put their customers first. Today, every brand competes not just with others in their category—but with the best experiences customers have anywhere. It’s time we recognize that delivering amazing experiences isn’t just a nice-to-have. It’s how we grow, how we win, and how we build lasting relationships.”

Since its founding in 2008, Nextiva has worked to empower small and mid-sized businesses with powerful, easy-to-use tools that elevate how they connect with their customers. From communication to automation to real-time insights, the company has led the evolution of customer experience technology—without losing sight of the people it serves.

Here’s how that journey has unfolded:

• 2008 – Founding Vision
  
  Nextiva launched with a bold mission: to make business communication simple, reliable, and accessible for every company—not just large enterprises. While it began with phone systems, the vision was always broader: to help small businesses connect more effectively with their customers. From local shops to startups and service providers, businesses could now access affordable, professional-grade tools that kept them responsive, reliable, and customer-focused from day one.
• 2016 – Scaling as a UCaaS Leader
  
  Within a few years, Nextiva became one of the top UCaaS platforms in the U.S., powering millions of conversations daily. For small businesses, it meant being able to answer customer calls and resolve issues quickly—allowing lean teams to operate smoothly and confidently, without the complexity or cost of enterprise systems.
• 2021 – Introducing the NextivaONE Platform
  
  With the launch of NextivaONE, the company unified phone, video, text, email, and chat into a single, intuitive workspace. This shift transformed Nextiva into a true customer engagement platform. By creating a single workspace, it enabled small teams to respond faster, collaborate better, and offer a seamless experience—making every customer feel prioritized.
• 2023 – Reframing the Industry
  
  Nextiva began reshaping the conversation—not as just a UCaaS or CCaaS provider, but as a pioneer of Unified Customer Experience Management. The focus moved from adding features to delivering connections—helping small businesses compete with bigger brands by creating more personalized, consistent experiences at every touchpoint.
• 2024 – Driving Real Outcomes, Not Just Software
  
  Today, Nextiva’s platform includes advanced automation, analytics, and workflow tools that help small businesses solve real-world problems: faster support, smarter service, and stronger loyalty. Whether it's a local salon, HVAC company, or boutique agency, small businesses now have access to the same CX-enhancing tools as major corporations—without the complexity or cost.

As a recognized industry leader, Nextiva is continuously innovating to build products that don’t just support customer experience—they transform it, making every interaction smarter, more seamless, and deeply human.

As the official sponsor of Customer Experience Day, Nextiva invites companies everywhere to participate by recognizing their customer experience teams, sharing service success stories, and reflecting on the value of human connection in a digital-first world.

To join the celebration, visit www.nextiva.com/CustomerExperienceDay and follow the conversation using #CustomerExperienceDay.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250515906605/en/