The analyst report recognizes Medallia ‘is distinguished by its fusion of CX and EX capabilities with advanced AI and machine learning’

Medallia, Inc., the global leader in customer and employee experience, today announced that it has been named a Leader in The Forrester Wave™: Employee Experience Management Platforms, Q2 2025, which evaluated 12 providers based on 23 criteria. Last November, Medallia was also named a Leader in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024.

The Employee Experience Management Platforms report noted, “Medallia is distinguished by its fusion of CX and EX capabilities with advanced AI and machine learning, allowing them to integrate structured and unstructured data, including text, video and speech, to provide predictive insights and actionable recommendations.”

Medallia received the highest score possible in 11 criteria across current offering and strategy:

• Democratization of insights and data
• Data analysis and correlation of results
• Customer experience analysis and correlation
• Surveys and solicited feedback
• Pricing flexibility and transparency
• Innovation
• Implementation and deployment
• Partner ecosystem
• Supporting services and offering
• Multiple languages and geographies
• Privacy and confidentiality

"Employees are the engine of innovation and growth, and organizations that truly listen to their people gain a powerful competitive advantage,” said Fabrice Martin, Chief Product Officer at Medallia. “At Medallia, we’ve long understood the profound connection between employee and customer experience and the exponential value unlocked when the two are unified. Our platform empowers companies to transform everyday feedback into meaningful insights and actions that improve experiences and drive measurable business impact."

Medallia’s Employee Experience solutions are built to break down organizational silos and transform how companies listen to, understand, and act on feedback—at scale. Going beyond traditional human resources use cases, Medallia captures and analyzes real-time signals from every moment across every channel from both the employee and customer journey. By unifying this data in a single enterprise-grade platform, Medallia helps organizations identify the internal root causes of key business challenges—such as employee turnover, operational inefficiencies, and customer friction.

To download The Forrester Wave™: Employee Experience Management Platforms, Q2 2025, click here.

About Medallia

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the leading enterprise experience platform, Medallia Experience Cloud is the mission-critical system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

© 2025 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

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The analyst report recognizes Medallia ‘is distinguished by its fusion of CX and EX capabilities with advanced AI and machine learning’