Enhanced experience provides immersive storytelling to illustrate all that was given in service to our country

As Americans prepare to observe Memorial Day, USAA’s Poppy Wall of Honor® is returning to the National Mall in Washington, D.C. for the sixth year. The temporary installation provides a space for remembrance and reflection while honoring the lives and impact made by the 600,000 military members lost in service to our country.

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USAA's Poppy Wall of Honor® glows at sunset on the National Mall in May 2024. The Poppy Wall of Honor is filled with more than 600,000 VFW "Buddy Poppies" and American Legion Memorial Poppies - both assembled by veteran volunteers. This year marks the sixth year that USAA has installed the temporary exhibit on the National Mall to honor and remember the service members who gave their lives in service to our country since World War I.

USAA first installed the 134-foot Poppy Wall of Honor on the National Mall in 2018 and has since hosted more than 50,000 visitors from around the world who have not only taken away a new or refreshed understanding of the holiday but have shared their personal stories and reflections while there. In fact, many visitors return to the Poppy Wall each year to honor their fallen service member.

“Memorial Day holds a special place in the hearts of Americans as we unite to honor our fallen heroes. Let us remember the sacrifices they made, support their loved ones and cherish the freedoms our nation’s service members have so bravely defended,” said Juan C. Andrade, President & CEO of USAA. “This year marks the 80th anniversary of the conclusion of World War II and the 50th anniversary of the end of the Vietnam War. We must never forget the enduring cost of freedom and the profound impact these—and all—conflicts have had on our country.”

The refreshed Poppy Wall of Honor focuses on the impact of each life lost and all they gave through their military service. Visitors will experience an enhanced and immersive experience centered around the poppy flower, the international symbol of remembrance, to include video features of those who’ve given their all for our country.

What has not changed about the Poppy Wall of Honor is the poignant display of 600,000 poppy flowers – a combination of Veterans of Foreign Wars’ Buddy® Poppies and The American Legion’s Memorial Poppies.

Ways to Honor and Remember This Memorial Day

For those unable to visit the Poppy Wall of Honor in Washington, D.C., USAA is offering other ways that Americans can honor the day, including:

• Discover stories of the fallen with #PoppyInMemory and join the conversation to keep their memory alive.
• Wear a poppy on your shirt or lapel.
• Fly the American flag at half-staff until noon on Monday, May 26, to honor those who have fallen, and raise it to full staff through sunset to pay tribute to surviving veterans and those currently serving.
• Observe the National Moment of Remembrance at 3 p.m. local time on Memorial Day.
• Visit a local military memorial to honor the ultimate sacrifice of our nation’s heroes.

Visitors in Washington, D.C., can experience the Poppy Wall of Honor beginning at 12:00 p.m. ET on Friday, May 23, through 6 p.m. on Sunday, May 25. The full operating hours, location, additional information, and stories about Memorial Day can be found at usaa.com/memorialday.

About USAA

Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking and retirement solutions and serves 14 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, USAA has offices in eight U.S. cities and three overseas locations and employs more than 38,000 people worldwide. Each year, the company contributes to national and local nonprofits in support of military families and communities where employees live and work. For more information about USAA, follow us on Facebook, Instagram or X (@USAA), or visit usaa.com.

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