Company welcomes Chiquita Brooks-LaSure and Kate O’Neill as keynote speakers

mPulse, a leading provider of Health Experience and Insights (HXI) technology, today announced details for Activate2025, the company’s industry conference for healthcare executives to learn, network, and celebrate innovative health engagement. This year’s event will convene healthcare and technology thought leaders in Austin, Texas from September 23-24, 2025. The company also announced renowned 2025 keynote speakers, Chiquita Brooks-LaSure and Kate O’Neill, who will bring their decades of experience and expertise to event participants.

As the industry’s premier Health Experience and Insights conference, this year’s theme will focus on Building Trust for Better Outcomes: Digital Strategies to Empower the Consumer Health Experience. Disrupting the status quo is necessary to drive new levels of consumer centricity. Activate2025 will provide cutting-edge strategies and real-world success stories, so attendees leave with actionable next steps to drive a tangible impact. The conference content tracks explore innovations in technology including AI, key enhancements for new regulations, emerging data, and insights capabilities that drive hyper-personalization and orchestration, and best practices for payer and provider collaboration.

Prominent Keynotes Address Healthcare’s Biggest Challenges

This year’s distinguished keynote speakers will include:

• Chiquita Brooks-LaSure, a nationally respected healthcare policy leader, former Administrator of the Centers for Medicare & Medicaid Services, and champion for health equity. Brooks-LaSure will bring clarity, insight, and ability to connect policy decisions with real-world impact for attendees to drive better health outcomes for all communities.
• Kate O’Neill, a digital innovator, chief executive, business writer, and globally recognized speaker. As the founder and CEO of KO Insights, a strategic advisory firm that enhances human experiences at scale through data-driven and AI-led interactions, O’Neill will provide cross-industry perspectives on consumer trust and how organizations can deliver more meaningful digital experiences.

“Improving health equity, expanding care access, and modernizing the nation’s healthcare infrastructure are the elements paramount to ensuring people in America can live healthy, thriving lives,” said Brooks-LaSure. “In order to drive better health outcomes for all communities, conversations with healthcare leaders like the ones happening at Activate2025, are critical to uncover the challenges and opportunities across healthcare including the transformative innovations needed to drive the future of healthcare for all.”

“As the promise of technology - including AI-led innovation - continues, we must remember it’s not technology that determines the future, it’s the decisions made about it that shape our experiences,” said O’Neill. “Converging decision makers to uncover strategic foresight to help healthcare leaders interact with customers in a way that enhances human experiences creates a path to long-term success by centering humans in digital transformation.”

mPulse Activate Awards

Additionally, supporting over 400 healthcare organizations - encompassing 40 of the country’s 50 largest health plans – that provide coverage for 245 million lives, mPulse will host its annual awards program at Activate2025 to recognize the success of leading healthcare organizations. The mPulse Activate Awards acknowledge industry leading innovation and outcomes performance across six categories with the winners announced at the conference. mPulse is also hosting its product user groups across health portals, omnichannel engagement, and predictive analytics in exclusive workshops for customers ahead of the event. The focus centers on exploring best practices and strategies to improve outcomes across key engagement areas including portals adoption, CAHPS & HOS performance, and advanced CX strategies.

"mPulse is excited to host the ninth annual Activate2025 conference, providing the opportunity for hundreds of forward-thinking leaders to connect and collaborate on ways to elevate the health consumer experience,” said Bob Farrell, CEO of mPulse. “mPulse takes seriously being a leader in this space, from best-in-class technology and healthcare expertise, to facilitating a space for industry leaders - and keynote icons like Brooks-LaSure and O’Neill - to discuss the most essential topics in healthcare today, most notably understanding, creating, and growing consumer trust.”

To view the full agenda and register for Activate2025, please visit: https://go.mpulse.com/activate2025-agenda.

About mPulse

mPulse, a leader in digital solutions for the healthcare industry, is transforming consumer experiences to deliver better, more equitable health outcomes. By combining AI-powered analytics, omnichannel outreach and digital health navigation technology, mPulse creates personalized health journeys and provides advanced insights to power collaboration across the healthcare ecosystem. With over a decade of experience and 4 billion consumer touchpoints annually, mPulse is the trusted Health Experience and Insights (HXI) partner for over 400 healthcare organizations. To learn more, visit www.mpulse.com.

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