Cann, a leading THC-infused beverage, has hired Jeff Chassner as its new VP of Sales. Jeff brings an impressive beverage resume to the team, having previously worked with industry leading brands from MillerCoors and high-growth start-ups like BeatBox.
Jeff Chassner will join Cann’s executive leadership team, and be responsible for leading Cann’s retail sales operations across the United States. Jeff is joining Cann at a critical time for the THC beverage industry. His focus will be on expanding Cann’s penetration through traditional retail channels and on supporting the continued growth of the brand. Currently, the brand is available in 5,000 retail doors within 30 states, and is shoppable online in over 35 states.
“As the pioneer of microdosed THC beverages, Cann has seen multiple phases of retail growth and the next phase will be the most essential to our growth,” explained Co-Founder and CEO of Cann, Jake Bullock. “As mainstream retailers clamour to adopt the THC beverage category, we’re ecstatic to have Jeff driving Cann’s adoption, as he’s done so successfully at BeatBox, New Realm, and others.”
Jeff was most recently the Chief Sales Officer of New Realm Brewing for over five years, where his dynamic strategic approach doubled off-site distribution sales. Prior to his experience at New Realm Brewing, Jeff scaled beverage brands, including BeatBox, SweetWater Brewing Company, and MillerCoors.
While the VP of National Sales at BeatBox, Chassner led the company to 15x revenue growth in just three years, and successfully transitioned the brand’s distribution network, which transformed sales. Now at Cann, Chassner intends to adopt this same growth-oriented approach to catapult the brand into a new wave of growth.
“I’ve been a fan of Cann since its launch, and it’s an honor to join the company at such an exciting time,” said Chassner. “I look forward to building on Cann’s growth and continuing to drive its sales strategy in innovative and bold ways.”
About CANN
Founded by Stanford and Harvard graduates, Cann is reshaping the social drinking category with microdosed, non-alcoholic beverages that deliver a perfect, uplifting feeling every time. Vegan, gluten-free, and ranging from 35-50 calories, each Cann has five all-natural ingredients with a strength that is similar to a beer or glass of wine. There are no artificial sweeteners or flavors, sugar substitutes, or cannabis taste. Cann products with THC derived from federally legal hemp are available to consumers online DTC in over 35 states and in retailers in over 30 states. Cann products are also available at dispensaries in CA. For more details, visit drinkcann.com.
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