Hightouch today announced at Snowflake’s annual user conference, Snowflake Summit 2025, that it has been named the 2025 Marketers & Advertisers Data Cloud Product Partner of the Year award winner by Snowflake, the AI Data Cloud company.

Hightouch was recognized for its achievements as part of the Snowflake AI Data Cloud ecosystem, helping joint customers personalize customer experiences, drive measurable ROI across marketing and advertising channels, and activate data at scale. Hightouch’s Composable CDP enables businesses to unify customer data in the AI Data Cloud and orchestrate audiences and journeys across marketing and ad platforms in real time. And Hightouch’s AI Decisioning enables marketers to achieve 1:1 personalization at scale by using AI agents powered by data in Snowflake.

“Hightouch’s mission has always been to help businesses unlock the full potential of their data,” said Tejas Manohar, Co-CEO of Hightouch. “This recognition from Snowflake is a testament to the value we’ve created for modern marketers looking to deliver smarter, more data-driven campaigns powered by the AI Data Cloud.”

"We're thrilled to recognize Hightouch as Snowflake's Marketers & Advertisers Data Cloud Product Partner of the Year," said Kieran Kennedy, VP, Data Cloud Products at Snowflake. "The team’s innovative approach to leveraging the AI Data Cloud has enabled exceptional outcomes for our joint customers, setting new standards for data-driven transformation. This recognition reflects our shared commitment to pushing the boundaries of what's possible with data and AI."

Learn more about Hightouch and Snowflake here. Check out keynotes from Snowflake Summit 2025 live or on-demand here and stay on top of the latest news and announcements from Snowflake on LinkedIn and Twitter/X.

About Hightouch

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations.

Trusted by leading organizations like Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

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