ImageKit, a unified image and video API platform with integrated digital asset management (DAM), announced today that it has achieved Amazon Web Services (AWS) Retail Competency status. This designation recognizes ImageKit’s proven ability to help retailers accelerate time-to-market, deliver visually engaging experiences, and reduce media infrastructure costs, all without complex migrations or operational disruption.

Achieving the AWS Retail Competency differentiates ImageKit as an AWS Partner Network (APN) member that provides specialized software designed to help enterprises adopt, develop, and deploy complex projects on AWS. To receive the designation, APN members must possess deep AWS expertise and deliver solutions seamlessly on AWS.

"Achieving the AWS Retail Competency highlights how seamlessly ImageKit integrates into the AWS environment,” said Manu Chaudhary, co-founder and CTO of ImageKit. “Many of our customers already store their media assets in Amazon S3, and with ImageKit, they can instantly transform and deliver those assets through the URL - no migration, no duplication. Combined with AWS’s scalable and secure infrastructure, we help retailers build rich, media-driven experiences with minimal effort.”

ImageKit offers 50+ real-time image and video transformations that can be applied directly via URL, along with a developer-friendly platform to store, manage, and deliver high-quality media assets at scale. Retailers can automate image and video resizing, format and quality optimization, dynamic personalization, adaptive video streaming, and AI-powered enhancements like background removal or image upscaling—all with minimal integration effort. Designed for speed and flexibility, ImageKit helps businesses go live in minutes by connecting existing storage or leveraging the ImageKit DAM.

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

“Our entire technology team is comfortable using ImageKit. When we need a new image size or layout, we just tweak the URL parameters and ship,” said the Curtsy engineering team.

About ImageKit - ImageKit.io is a unified image and video API plus an AI-based digital asset management platform. It provides on-the-fly image and video resizing, automatic optimization with CDN delivery, and integrated digital asset management for images and videos. Trusted by over 250,000 developers in 80+ countries, ImageKit is a critical component of the tech stacks of organizations worldwide, enabling tech, marketing, and creative teams to seamlessly manage, transform, and collaborate on images and videos alike.

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With ImageKit, retailers can instantly transform and deliver their assets stored in Amazon S3 through the URL - no migration, no duplication.