InvestiFi is first to integrate via Fintech Connector, offering Apiture clients new investing capabilities from within digital banking

Apiture, a leading provider of digital banking solutions, today announced the launch of Fintech Connector, enabling fintech partners to rapidly integrate their solutions with the Apiture Digital Banking Platform, without the need for custom integrations.

In today’s dynamic banking landscape, financial institutions are looking to harness fintech innovation to meet the evolving expectations of their account holders. With Fintech Connector, fintech partners can integrate directly with the Apiture Consumer Banking and Business Banking solutions, enabling Apiture clients to select and deploy new services that align with the needs of their account holders and their institution’s strategy. Likewise, Fintech Connector empowers financial institutions to deploy features they have built in-house directly into the Apiture Digital Banking Platform.

Fintechs taking advantage of Fintech Connector benefit from rapid deployment through a single integration point as well as exposure to hundreds of Apiture community bank and credit union clients.

The first partner to integrate with the Apiture platform through Fintech Connector is InvestiFi, a digital investing provider that enables account holders to buy and sell investments directly from their checking accounts. The fintech eliminates the need to move money to external parties to invest, helping banks and credit unions keep deposits within their institutions. Apiture clients can now access InvestiFi directly from Fintech Connector.

“InvestiFi couldn't be more excited to be the first fintech integrated to Apiture through its new Fintech Connector program,” said InvestiFi CEO Kian Sarreshteh. “With InvestiFi's patent pending Investing from Checking solution now integrated into Apiture's online and mobile banking solutions, Apiture's extensive ecosystem of banks and credit unions can drive new streams of non-interest income, deposit growth, and digital engagement. It's been inspiring watching our teams collaborate to get an innovative product to market, and we are thrilled to have Apiture as a strategic partner for InvestiFi.”

“At Apiture, we pride ourselves on our ability to quickly deliver meaningful innovation to our clients,” said Apiture Chief Operating Officer Chris Cox. “Fintech Connector complements our ongoing development efforts, providing a new way for banks and credit unions to tailor the digital banking experience to meet the needs of their communities. We are excited to offer this integration option that benefits both fintechs and financial institutions alike.”

Apiture’s Fintech Connector is now live and open to new fintech partnerships.

About Apiture

Apiture delivers award-winning digital banking solutions to banks and credit unions throughout the U.S. Our flexible, highly configurable solutions meet a wide range of financial institutions’ needs, from leveling the playing field with larger institutions to supporting growth through innovative data intelligence and embedded banking strategies. With our API-first approach, our clients can maximize the capabilities of their platform while preserving a seamless user experience. Our exclusive focus on digital banking, and a team with hundreds of years of collective experience working at U.S. financial institutions, means we are dedicated to meeting the unique needs of our clients while providing a level of support that is unmatched in the industry. Apiture is headquartered in Wilmington, North Carolina. To learn more, visit www.apiture.com.

About InvestiFi

InvestiFi, Inc. is the only InvestTech Platform designed to allow for trading to and from deposit accounts, enabling credit unions and community banks to retain more assets and attract new account holders. Through its exclusive funds flow and user-friendly interface, InvestiFi empowers every credit union and community bank to provide their account holders with the ability to navigate the complexities of financial markets with ease from within their current online banking experience. At the heart of InvestiFi's mission is the goal of democratizing investing and supporting community financial institutions, ensuring that wealth-building opportunities are accessible to everyone.

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