The Mom-Founded and Led Brand Is Redefining Infant Nutrition for Club Members with USDA and EU Organic Standards

Bobbie, the mom-founded and led Organic infant feeding company, has launched on Costco.com, making it the only USDA Organic infant formula available to Costco shoppers nationwide. Club members can purchase a two-pack of Bobbie’s Organic Original infant formula for $39.99 (two 14.1 oz cans), the brand’s best price per ounce to date.

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Bobbie Becomes the Only USDA Organic Infant Formula on Costco.com

Proudly manufactured in the U.S. to meet both FDA and EU infant formula standards, Bobbie was recently named a Top Choice by Consumer Reports after testing 41 brands for heavy metals and toxic chemicals. Bobbie’s USDA Organic seal and commitment to rigorous testing earned it the distinction of being the only Organic infant formula offered to Costco shoppers.

Bobbie is the only infant formula to earn both the Clean Label Project Purity Award and Pesticide-Free certification, setting a new standard for safety and transparency in the U.S. formula industry. Made with Organic Valley grass-fed milk from pasture-raised cows on 45 small, family-owned American farms, Bobbie is crafted with care and free from corn syrup, maltodextrin, sucrose, palm oil, and soy oil. Every ingredient is thoughtfully chosen—and just as importantly, so are the ones left out.

Today, Bobbie is available exclusively at Costco.com—with hopes of earning a permanent place on shelves in stores nationwide.

“We’re thrilled to be the only USDA Organic infant formula available to Costco shoppers online. This represents much more than a win for Bobbie and our customers, it’s a step forward in making high quality infant formula more widely available and supporting American babies with the very best quality, USDA Organic formula,” said Sara Ahmed Holman, Chief Commercial Officer at Bobbie and mom of two. “In order to uplevel this industry, we must disrupt the formula aisle – both in person and online – and this is a major step forward towards that reality.”

Bobbie has proudly served over 600,000 babies across the US and counting! Here’s why:

• USDA + EU Standards: Sharing our commitment to quality and safety, our Organic Original Infant Formula is USDA and EU Organic Certified. This dedication stems from a shared belief: consumers deserve only the best—the same high-quality products we’d want for our own families.

• Premium Organic Ingredients Sourced from Reputable Suppliers: prioritizing local farms, family run businesses, and small batch operations in the U.S. wherever possible.

• Safe American Manufacturing: less time between canning the formula, supporting US jobs and domestic manufacturing, formula never sits on a ship or at ports because Bobbie is manufactured from beginning to end in the heartland of America: Heath, Ohio.

• Bobbie Quality: Before canning, each batch is tested for contaminants, microorganisms, or naturally occurring heavy metal residue—as well as ensuring the vitamin and mineral levels match our recipe. Not a single batch leaves the facility until it goes through all 2,000 quality checkpoints.

• Mom-Founded and led Bobbie uses wholesome, uncomplicated ingredients to nourish our babies from first sip to last scoop.

About Bobbie:

Bobbie is the purpose-driven organic infant feeding company that exists to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, it’s proud to be the only mom-founded and led infant formula brand in the world, and the fastest-growing in the U.S. since the 1980s. Bobbie is focused on providing purposefully sourced, USDA Organic products made with simple ingredients – crafted right here in America, for American families. For more information, visit hibobbie.com.

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