Keller Williams Realty, LLC (KW), the world's largest real estate franchise by agent count, is expanding across Asia. As momentum continues, KW has awarded a new master franchise in Singapore. As of June 30, KW has 22 market centers and 1,196 affiliated agents across Asia.

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Led by Regional Operating Principal Melvin Lim, the KW franchise in Singapore is currently initiating operations.

“We are thrilled to welcome KW Singapore to our KW family,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of KW. “As our growth across Asia continues to gain momentum, Singapore represents a dynamic market where our models and culture will thrive.”

Led by Regional Operating Principal Melvin Lim, the KW franchise in Singapore is currently initiating operations. In Q3 2025, KW® Singapore is expected to open its first market center.

Lim brings to KW® Singapore 16 years of real estate experience spanning residential sales and brokerage operations. Currently, he serves as the co-founder and CEO of PropertyLimBrothers, a full-service real estate brokerage operating in Singapore.

“Melvin and his PropertyLimBrothers team bring a proven track record of innovation, leadership, and success in the Singaporean real estate market,” said Soteroff. “We’re confident they will set another powerful benchmark for KW’s expansion across Asia.”

Lim is also widely recognized for pioneering the use of video home tours in Singapore as a powerful marketing strategy.

“I aspire to watch KW systems and models shape the Singaporean housing market by empowering real estate agents to think like entrepreneurs,” said Lim. “It is exciting to see how the KW brand has attracted 50 recruits even before the official launch of KW Singapore.”

Singapore marks the eighth KW master franchise in Asia. The brand's other seven regions include Vietnam, the Philippines, Malaysia, Japan, Thailand, Mongolia, and India.

As of June 30, KWW has more than 270 market centers (outside the U.S. and Canada) across more than 60 regions. KWW has more than 17,500 affiliated agents collectively operating outside the U.S. and Canada.

KWW is currently exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia.

Core criteria for new licensees start with having a qualified leadership team grounded in the Keller Williams® culture; KWW also strives for stability in the government, banking, and judicial systems, and a higher maturity level in the real estate market.

Outside of the U.S. and Canada, KWW’s regions include Albania; Argentina; Aruba; Bahamas; Belize; Bermuda; Bolivia; Bonaire; Cayman Islands; Colombia; Costa Rica; Curaçao; Cyprus; Czech Republic; Delhi NCR, India; Dominican Republic; Dubai, UAE; El Salvador; France; Germany; Greece; Guatemala; Guyana; Honduras; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Nicaragua; North Macedonia; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; São Paulo, Brazil; Saudi Arabia; Scotland; Serbia; Singapore; Sint Maarten; Slovenia; Southern Africa; Spain; Suriname; Thailand; Turkiye; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count. It has more than 1,000 market center offices and 162,000 affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.

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“We are thrilled to welcome KW Singapore to our KW family,” said Soteroff. “As our growth across Asia continues to gain momentum, Singapore represents a dynamic market where our models and culture will thrive.”