VideoAmp, a leading advertising technology company, today announced the appointment of Peter Liguori as Chief Executive Officer. Liguori, who has served as Executive Chairman since 2023 and been a member of the VideoAmp Board for five years, will now lead the company into its next chapter as it scales adoption of its big data-led media optimization solutions and doubles down on innovation, automation and customer success.

The leadership changes mark a strategic step forward in VideoAmp’s evolution, reinforcing its commitment to a tech-first, high-fidelity approach to optimizing advertising. With transparency, interoperability and client impact at the core, this new structure positions VideoAmp to shape the next era of media measurement and currency.

In addition to Liguori’s appointment, the company announced several key leadership updates to accelerate growth, deepen cross-functional alignment and expand its innovation capacity:

• Bryan Goski has been promoted to Chief Revenue Officer, overseeing client partnerships and customer success across agencies, brands and media owners.
• Sharon Lee has been elevated to Chief Legal Officer, overseeing the company’s legal strategies and affairs and managing the company’s regulatory compliance.
• Megan Opp has joined as Chief People Officer, leading talent, culture and organizational development.
• Dustin Jackson will join as Chief Technology Officer, bringing deep product and engineering leadership to advance VideoAmp’s innovation engine and support platform scalability. Jackson was formerly SVP of Engineering at Celonis and VP of Engineering at Google, where he led ad planning and customer engagement.

These new appointments join an experienced and proven C-suite including Tony Fagan (President), Josh Hudgins (Chief Product Officer), Paul Ross (Chief Financial Officer) and Jenny Wall (Chief Marketing Officer).

“These appointments are not just about leadership changes; they signal that VideoAmp is doubling down on delivering the industry’s most trustworthy, high-fidelity data, cutting-edge innovation, and, above all, client success,” said Peter Liguori, CEO of VideoAmp. “We’re building a company to meet the moment during a pivotal time in the industry that demands proven, in-market big data expertise, AI-fueled efficiency and a relentless focus on innovation. Our approach gives clients the stability, affordability and flexibility they need to navigate and lead in this evolving landscape.”

Liguori’s appointment to CEO follows a period of sustained momentum for VideoAmp, including recent reaccreditation by the JIC, widespread adoption of its cross-platform advertising solutions, the launch of a full suite of APIs, deeper partnerships with major holding companies, networks and streamers, and significant commercial growth.

Liguori brings more than 40 years of executive leadership in media, having held top roles at Tribune Media, Fox Broadcasting, Discovery Communications, and HBO. His expanded role as CEO builds on his existing contributions to VideoAmp’s board and executive leadership, ensuring continuity and strategic focus during a pivotal moment of growth.

“Peter’s strategic vision, combined with the strength of the new leadership team, ensures VideoAmp is well-positioned to drive innovation and deliver for clients in a rapidly evolving industry,” said VideoAmp board member Pete Fisher, Senior Managing Director at Vista Credit Partners.

For more information, visit www.videoamp.com.

About VideoAmp

VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp’s solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit www.videoamp.com.

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