Investment Will Enable Rapid Transformation of How Marketers Work Using Data and Agentic AI

Hightouch, the leading data and AI agent platform for marketers, today announced an investment from Snowflake Ventures and Capital One Ventures. This investment extends Hightouch’s oversubscribed Series C round and fuels a shared vision of how data and AI agents will transform marketing. The funding underscores growing momentum behind agentic AI as the next evolution in marketing technology, and Hightouch as a pioneer in redefining how marketers work.

In 2024, Hightouch introduced the world’s first agentic AI product for lifecycle marketing called AI Decisioning. These agents continuously experiment with messaging, timing, and channel decisions—marketing to every customer as an individual. Enterprises like WHOOP and Fundrise have quickly adopted AI Decisioning to accelerate learning, speed up campaign velocity, and deliver incremental engagement and sales.

By embedding learning and execution directly into the AI Data Cloud, Hightouch is pioneering a new model where marketers work alongside AI agents that adapt in real time, removing manual bottlenecks and reducing dependency on legacy marketing clouds.

“This investment is a major vote of confidence in our vision for AI-powered marketing,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “We’ve seen incredible traction with AI Decisioning, and this investment enables us to scale faster, deliver even more value to customers, and continue reimagining how businesses personalize experiences through data and AI. The investment from Snowflake Ventures will also help accelerate the development of our joint solutions, further empowering our mutual customers to activate their data and enhance their marketing capabilities.”

The additional capital and support from both Snowflake Ventures and Capital One Ventures will fuel Hightouch’s ongoing research and development into how AI agents can transform marketing workflows.

The company plans to expand its suite of agents to cover additional marketing use cases, helping marketers move from traditional workflows to rapid, data-driven campaign execution.

“Hightouch built an innovative, composable approach to unifying data and streamlining workflows that unlocks AI-driven personalization,” said Jon Barad, Partner at Capital One Ventures. “Our investment supports their mission to equip marketers with AI agents that help make campaigns more relevant and impactful.”

The investment follows a strong period of growth for Hightouch, as enterprises shift toward warehouse-native architectures and composable marketing technology. Increasingly, Hightouch customers are leveraging Snowflake’s AI Data Cloud and LLM capabilities, like Snowflake Cortex AI, via the Hightouch Composable CDP. In the last year, many have begun to activate AI Decisioning on top of this foundation. This approach gives marketers a direct line to their data and enables new ways of working, unencumbered by the limitations of traditional marketing and data software.

“Hightouch is pushing the boundaries of what’s possible with AI in marketing for our joint customers,” said Adam Kaufman, Vice President, Global Head of Industry Go to Market, Snowflake. “By building directly on top of Snowflake’s unified platform for data and AI, Hightouch enables marketers to execute faster, with less complexity and more control. We’re excited to support their continued growth and innovation in the AI Data Cloud.”

This announcement builds on a strong foundation of collaboration between Hightouch and Snowflake, where both companies are committed to empowering customers with modern, composable, AI-driven solutions for data activation.

About Hightouch

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

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